Summer is all about soaking up the sun while reading a good book. Why not make it a book that ignites your entrepreneurial spirit? In 2019, we created a summer reading list for entrepreneurs, and we’re back to share more reading inspiration for this upcoming summer. We reached out to our network to find out what business books they have been enjoying lately. Read on and discover your new favourite book for entrepreneurs.
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Deceptive digital marketing practices are not cool anymore, although many businesses still use them. In our opinion, ethical SEO practices give you a better chance of attracting the right clients, investors, and partners to your business.
How do you know if your digital marketing strategies are ethical or not? We’ve created this guide to help you plan online marketing that is authentic, honest, and sustainable.
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Email marketing is a great way for small businesses to connect with their audience and nurture leads in a personal way. The benefits are endless, however, this tool is often under utilizied, or not used to its full potential. Many small businesses avoid email marketing because it seems like just another thing on their plate or they aren’t seeing any payoff. That’s a big mistake.
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Images are an essential inclusion in your website, blog post, or social media. They can help you get more shares and interactions on articles and social media and create a visually-attractive user experience on your website. However, did you know it’s illegal to use some images you find online in your business? There are laws prohibiting you from grabbing any image you see online.
In this article, we’ll share how to find stock images you are legally allowed to use and share a few of our favourite free stock photo websites.
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Case studies are awesome. They’re an often overlooked tactic in the marketing world and an important tool that we rely on here at Out-Smarts. Aside from generating leads and influencing sales, case studies build trust, strengthen credibility, drive traffic to our site and show potential clients the value we can add. We use case studies all the time in both our marketing process and our sales cycles.
Blog posts are great. You know that, you’re reading this! However, case studies can be a more versatile and personal way to tell the story of the impact your business has and the problems you solve for clients.
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If your website isn’t easy to use, you’re not only frustrating your potential and current customers. Google and other search engines are likely to use it as a strike against you when determining search engine rankings for your content.
You want your website to be easy to navigate and find information no matter the ability of your visitors. Google’s complex algorithms can pick up on certain website accessibility features (which we’ll discuss in this article). If these features contribute to a positive user experience, they can help you rank higher in search results.
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How can you show people your business is doing good in the world without proof? You can say you care about the environment and people, but having a third-party say it is stronger and more credible. This is one reason some organizations seek B Corp Certification.
In this article, we’ll share what it means to get B Corp certified in Canada and how you can use it to your advantage without being accused of greenwashing.
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