Blog


feel-good marketing

4 Feel-Good Marketing Campaigns to Spark Joy (and how to start yours)

Would you consider yourself someone driven by logic and rational thinking or your emotions? While many of us have an analytical mindset (or like to think we do), it’s more likely your feelings towards the company or purchase outcome that will guide your decision.

Some of the most successful marketing campaigns appeal to people’s emotional need for connection with others and self. It’s all about catering to what your target buyers want in an authentically emotional way.

Continue reading