Blogging Archives

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Unlocking Success: How to Choose the Perfect SEO Agency for Your Business

Introduction

In our digital age, search engine optimization (SEO) is essential for any business that wants more online visibility.

Have you tried implementing SEO but reached the point where you need expert help? Do you need a long-term SEO marketing strategy based on your business goals? An SEO agency may be the partner you need.

Trouble is, choosing an agency is not simple.

Will they understand your type of business? Can you trust them? And what sort of results can you expect?

Keep reading to learn:

how to determine what SEO services you need
how to find and evaluate agencies
common mistakes to avoid
red flags to watch out for
what to expect when working with an agency

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Image of letters saying: Code of ethics.

Building Trust: How Business Ethics Can Transform Your Organization

What drives your business forward? Successful companies, B Corps, and non-profits are guided by strong business ethics and social responsibility.

Your ethical responsibilities go beyond your vision, mission, and values. They guide every business decision and influence the behaviour of every person representing your brand.

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Open laptop with screen reader, on a grey desk.

Are you compliant with Canada’s website accessibility standards?

Imagine walking down a hall with 100 doors. 96 of these doors are locked, and you can only access 4. This is how those with disabilities feel when browsing the internet today. The majority of websites (96%) are not designed with diversity and accessibility in mind for unique physical, mental, and learning disabilities.

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Person's hand writing on white Papers with Statistics

Marketing optimization: How to do it right and increase your ROI

There’s a myriad of digital tools and artificial intelligence sneaking their way into our lives. Many businesses fear that without dedicating significant (human) time to their marketing, these tools and AI will compromise your brand personality and ethics.

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Illustration of woman analyzing financial line graphic

Why Is Google Search Console Important for SEO?

“Why isn’t my website showing up on Google!”

It’s something we hear from businesses all the time. Google is a powerful tool, but we still need to give it some help to ensure it finds our website content and knows when to show it in search results.

In this article, we will give you a quick primer on the free Google Search Console tool and how it can help boost your SEO strategy on Google.

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Person Lying Down on Sofa Reading a Book

Brilliant Summer Reads for Entrepreneurs: 2023

Summer is all about soaking up the sun while reading a good book. Why not make it a book that ignites your entrepreneurial spirit? In 2019, we created a summer reading list for entrepreneurs, and we’re back to share more reading inspiration for this upcoming summer. We reached out to our network to find out what business books they have been enjoying lately. Read on and discover your new favourite book for entrepreneurs.

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