People will spend an average of 7 minutes reading a blog post on your website if the content is good. Blogging is becoming one of the best ways to show your company’s unique expertise when done as part of a longer-term marketing and content strategy to attract and retain customers. Ready for some expert business blog tips?
82% of marketers actively use content marketing formats like blogging for their company, and over half say it’s an effective strategy. Those who don’t get successful long-term ROI from blogging are likely missing some key elements of its design and execution.
In this article, we will debunk some common misconceptions you may have about blogging for your company, and share some business blog tips. We hope it inspires you to start or update your online marketing strategy to include blogging.Continue reading