Category: Blogging


Magnifying glass over blue background beside tiles that spell SEO

Demystifying SEO: How to track SEO and understand the results

The world of SEO (Search Engine Optimisation) can be overwhelming. SEO is how you attract visitors to your website from search engines. It can include both organic (free) methods and analyzing metrics related to your website’s content and usability. 

With so many SEO tactics to drive traffic to your site and even more metrics to measure the user experience on your website, where do you start? 

In this article, we’ll help you decide which Search Engine Optimization metrics are the most important to track, what they actually mean, and how to improve your results. 

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Above angle of hands on desk typing on a laptop with an open screen of a magnifying glass that reads "SEO". Table is covered in office supplies.

All The (Free) Ways to Attract Organic Traffic From Google to Your Website

Imagine optimising your marketing budget and decreasing spending. While many businesses jump to paid advertising and media for quick results in their digital marketing, it’s not always necessary or recommended. We often suggest businesses start with organic ways to attract website visitors. 

There is a lot of “noise” and competition online. But, if you learn how to increase your organic visibility, you can attract more visitors to your website. Below, we will share our top six secrets to the best and most effective free ways to attract traffic to your website.  

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Two people's hands holding papers with website design plans beside an open laptop.

Is Your Site Holding You Back? 10 Signs It’s Time for a Website Redesign

Your website is the face of your business in today’s digital world. It’s often the first place potential customers visit, playing a huge role in how they perceive your brand. As technology evolves and user expectations shift, keeping your online presence modern and effective is crucial, regardless of your target audience. 

So, how can you tell if it’s time for a website redesign? Recognizing the signs that your website may need an update is essential for maintaining a strong digital footprint. A fresh, redesigned website not only enhances user experience but also helps you stay competitive in the rapidly evolving digital landscape. 

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