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The Ultimate Guide to Paid vs. Organic Social Media

Social Media Marketing is constantly evolving, and so are the strategies and tactics behind it. Before, social media used to be a place to connect with the people around you, a place to share your thoughts, events, or anything that you wanted to. Today, it looks a bit different, with the same intent but more purpose. Businesses have joined social media en masse with the intention to connect with their audience at their convenience, to engage and nurture followers online, where they feel the most comfortable.

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business blog tips and debunked myths

Business Blog Tips: Debunking Blogging Myths

People will spend an average of 7 minutes reading a blog post on your website if the content is good. Blogging is becoming one of the best ways to show your company’s unique expertise when done as part of a longer-term marketing and content strategy to attract and retain customers. Ready for some expert business blog tips?

82% of marketers actively use content marketing formats like blogging for their company, and over half say it’s an effective strategy. Those who don’t get successful long-term ROI from blogging are likely missing some key elements of its design and execution.

In this article, we will debunk some common misconceptions you may have about blogging for your company, and share some business blog tips. We hope it inspires you to start or update your online marketing strategy to include blogging.

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optimizing blog post

Optimizing Blog Posts or Website Content

They say content is king and this statement rings true when keeping your website fresh and up-to-date. Optimizing blog posts or website content can effectively boost the digital performance of your site. It can also enhance your Search Engine Optimization (SEO) resulting in more of your target audience finding you online.

According to HubSpot, businesses who consistently provide new content on their website (in the form of blogs) are 13 times more likely to experience a positive return-on-investment with their efforts. 
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