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Get To Know Us

Mhairi Petrovic

Mhairi Petrovic

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Mhairi (pronounced “va-ri”) is passionate about using digital marketing in unique ways to help businesses scale and grow.

As the founder of Out-Smarts Marketing, she was an early adopter of digital marketing in Vancouver. After getting a formal education in commerce, business, and traditional marketing, she expanded her knowledge through hands-on experience and continually updates her skills on the latest platforms and strategies.

Mhairi enjoys helping business owners understand digital marketing and seeing them succeed. Outside of work, she can be found biking in the rain, swimming, practicing yoga, fermenting “weird” foods, and visiting ancient megaliths.

Grace Bonifacio

Grace Bonifacio


Grace is a Digital Marketing Specialist with over 9 years of experience creating effective outreach campaigns for corporate and lifestyle brands. Through her knowledge of both traditional and contemporary marketing practices, she has the expertise to create impactful campaigns through a variety of channels.

She has had the pleasure of working with businesses from different industries (travel, health and wellness, and trades). Her roster of projects spans near and far – with projects located within Vancouver Island, while others are as far as Byron Bay in Australia!

Kostya Kryachko

Kostya Kryachko


Kostya is a software developer with years of experience in IT business and system integrations.

He is passionate about helping clients find the right tools for their tasks by using cutting-edge technology and following simplicity in software development. His methodology allows him to achieve outstanding results for his clients using optimal resources for this.

Kostya creates dynamic websites on WordPress, and static sites on Jekyll.

Catriona Petrovic

Catriona Petrovic


Catriona is a digital marketing associate and administrator at Out-Smarts. Her responsibilities cover a wide range of functions from accounting to SEO to recruitment and website updates. As a student of psychology, she finds it fascinating to explore consumer behaviours in marketing.

Kostana Tosic

Kostana Tosic

Kostana is our newest member and a recent graduate from BCIT for Digital Marketing. She brings a fresh and interesting perspective to build a common vision, while following all the latest tips and trends for successful results.

Greg Burnison

Greg Burnison


Greg has worked with web technologies for 20 years and has partnered with a wide variety of businesses to bring life to new ventures and to add expanded functionality to existing projects. From single page landing sites to large complex systems he has crafted solutions to achieve client goals and user friendly websites.

He uses WordPress, custom PHP and JavaScript to implement his projects.

Karley Cunningham

Karley Cunningham


Karley is a big thinker as well as the Creative Strategist & Growth Accelerator at Big, Bold Brand and is our go to partner for brand development. Over twenty years, Karley’s career has been fueled by a natural collision between business development, brand and good design. She is inspired by entrepreneurial creativity, ingenuity and sheer grit. In turn, she aims to inspire and support those leaders who strive to grow their businesses and change the world while they do it. She seeks challenge in every aspect of her life and work, and encourages others to set the bar high – and then find the smartest ways to leap over it.

Scott Osborne

Scott Osborne


Scott is lead creative at Charm and Gusto a design partner specializing in brand experience & engagement through all channels. He has the expertise to build the right strategy balanced with the ability to execute beautiful design communications, gaining more effective customer experiences. Always up to date on the latest design trends and shifts in the market, Scott’s reputation as a top-notch creative speaks for itself.

Anne Dunnett

Anne Dunnett


Anne is a graphic designer and founder of Inklings Design. Anne works within the parameters of Zen philosophy and design aesthetics, providing a unique perspective to graphic design. Serving clients not only clean and smart design but an overall enlightened experience. When she starts a new project she thinks outside of the box and comes up with creative solutions for her clients and their marketing challenges which turns them into opportunities. One of her key skills is listening and understanding what her clients need and want, working together, they develop marketing messages that go beyond just the aesthetics to create impactful and powerful visuals. Her work is her passion, as a result, people love working with her.

Ashley Doan

Ashley Doan

Ashley is the “WriterGal” who helps you show off your unique expertise and become a trusted niche expert through content marketing. She is an expert at turning letters into words and words into sentences that best communicate your unique knowledge and message. Through her business WriterGal Marketing, her team of content writers specialize in writing your blogs, website content, social media snippets, and marketing emails. 

Ashley works from home with her 2 children and a Jack Russell…which is probably why she’s also got a crazy addiction to coffee.