Patient Voices Network is a recent accessible website redesign and development case study that exemplifies the different ways we make websites accessible to people of all abilities.Continue reading
Digital accessibility means making a website, digital app, or online document accessible to people of all levels of ability. It is an essential part of good website design and user experience that is often overlooked. In some parts of the world like here in Canada, it is required by law.Continue reading
It’s our 19th birthday this month (this week in fact) and in honour of this momentous achievement, we’re launching our brand new website.
Launching a new website is always thrilling and exhilarating, made even more exciting when it is the culmination of months of hard work (and even longer in rumination and brainstorming).
The year 2020 has shaken up different marketing trends, and with 2021 just around the corner, there are many things worth considering to stay afloat.
Social justice movements, the changing global economic landscape and of course, the pandemic, have made our world more connected than ever. These events have completely transformed the way we look at digital marketing and advertising.
With every year’s end, it’s always a good idea to keep a close pulse on what’s on the horizon when it comes to marketing trends for 2021.
When customers are in the research phase of the sales cycle, how will they find you?
The research phase of the Buyer Journey is a stage that all customers will go through before making a purchase (we discuss this in greater detail in a previous blog post). It is a safe bet that many (if not all) of these customers are doing their research digitally.
Pinterest marketing – yes, this platform has come a long way from being a place to share recipes and interior decor. Pinterest is one of the most underutilized, yet effective marketing tools for businesses.
But we understand the hesitation behind using this as a marketing tool. With Instagram, Facebook and TikTok being one of the most used social media platforms for marketing, it can seem daunting to learn something completely new.
Websites nowadays are making it even easier to connect directly with their customers using chatbot marketing. You’ve probably seen this on websites already. Some Chatbots are either a pop-up or appear as a small icon on the bottom right-hand corner of the page.