Screenshot of Vancouver International Childrens Festival website in desktop, laptop, mobile and tablet form.

Accessible And Inclusive Website Redesign Success Story – Vancouver International Children’s Festival

Vancouver International Children’s Festival (VICF) is an institution in BC. As the longest-running professional performing arts festival for young audiences in North America, it has been operating for close to half a century. Many of the city’s residents, parents and children alike (including our team!) have happy memories of attending performances.

We jumped at the chance to work with them in 2019. At first, we supported their website with maintenance and update services like integrating forms into their operational processes. When it came time to redesign their website in 2020, we were honoured to be invited to work on the project.

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Angry Woman Yelling into a Megaphone

10 Genius Website Redesign Announcement Ideas

Unlike a good bottle of whisky, your website doesn’t get better with age. Most companies benefit from a website redesign every 3-5 years. With their launch, they also send out website redesign announcements to their raving fans.

Why should you redesign your website this often? Because your business focus and offerings have likely grown, and technology has also evolved.

From a technical perspective, web design and usability standards change frequently. If you’re not playing by their rules, you may be penalized in Google rankings and not appear as current and professional as your competitors.

Today though, we’re going to focus on all the fun you can have when you announce your new website. We will share some great ideas and outlets to share the news to build your brand, engage with your audience, and grow your business.

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research phase - blog post

16 Tactics to Help Prospective Clients Find You in the Research Phase

When customers are in the research phase of the sales cycle, how will they find you? 

The research phase of the Buyer Journey is a stage that all customers will go through before making a purchase (we discuss this in greater detail in a previous blog post). It is a safe bet that many (if not all) of these customers are doing their research digitally. 
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