Unlike a good bottle of whisky, your website doesn’t get better with age. Most companies benefit from a website redesign every 3-5 years. With their launch, they also send out website redesign announcements to their raving fans.
Why should you redesign your website this often? Because your business focus and offerings have likely grown, and technology has also evolved.
From a technical perspective, web design and usability standards change frequently. If you’re not playing by their rules, you may be penalized in Google rankings and not appear as current and professional as your competitors.
Today though, we’re going to focus on all the fun you can have when you announce your new website. We will share some great ideas and outlets to share the news to build your brand, engage with your audience, and grow your business.
Digital accessibility means making a website, digital app, or online document accessible to people of all levels of ability. It is an essential part of good website design and user experience that is often overlooked. In some parts of the world like here in Canada, it is required by law.
Websites nowadays are making it even easier to connect directly with their customers using chatbot marketing. You’ve probably seen this on websites already. Some Chatbots are either a pop-up or appear as a small icon on the bottom right-hand corner of the page. Continue reading →
Owners Philippe Marill and Carolyn Kvajic, a husband and wife team, first introduced the gourmet finishing salt at the island’s popular Saturday market. In just a few years, online sales have grown exponentially. Salt Spring Sea Salt is now available in select retail shops in Alberta, British Columbia, Ontario, Saskatchewan, the Yukon, and the United States. Salt Spring Sea Salt is getting noticed for many reasons, from the purity of the product and process, to the exceptional taste.
Phillippe and Carolyn needed a website that suited the needs of their growing business. We created a custom web design with full ecommerce capabilities to draw customers in and reflect their west coast values. Sea salt is a niche market, so we wanted to create a site that conveys their natural approach to harvesting and the simplicity of island living. We started from scratch and figured out exactly what our clients needed, and worked our way out from there, creating a website with clean lines and beautiful images of Salt Spring Island.
It was the pairing of a French culinary tradition with a natural West Coast resource – along with a dash of ingenuity and entrepreneurial spirit – that created Salt Spring Sea Salt. Established in 2014, the Canadian company is based on Salt Spring Island, British Columbia and is garnering international recognition for its pure, handcrafted fleur de sel.
Phillippe and Carolyn are passionate about producing a gourmet finishing salt that rivals the very best French sea salt, and providing their customers with exceptional service. This dedication to quality has garnered a lot of attention – from a Royal visit by the Duke and Duchess of Cambridge to being featured as a Pit Stop on The Amazing Race Canada.
SEO and Analytics
We worked with Salt Spring Sea Salt to make sure that they didn’t just have a beautiful website, but a search engine optimized one as well. We wanted to make sure that they had all the tools in place to boost their fleur de sel to the top of their niche in Google searches. Providing SEO services on all of our websites ensures that our clients get a increase in online visibility and can generate more business.
We are proud to work with clients like Phillippe and Carolyn to help them achieve websites that are not only beautiful to visit, but are intuitive to navigate and deliver results.