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Pay Per Click (PPC) and Paid Media

Helping you get quick results with digital advertising

When you need a lot of leads or extra cash quickly, pay per click (PPC) and paid ads online can provide a quicker return than organic digital marketing. But you need to have an in-depth knowledge of your customers for this marketing strategy to be effective, or else you’ll burn through your ad spend without reaching your goals.

In addition to the technical know-how to navigate the ad placement set-up (which is tricky for the uninitiated), you need to ensure your ad copy and creative is on point and effective for converting clicks to leads or conversions and sales. 

We can help you design effective digital marketing campaigns that use paid ads to get more immediate results. Whether you’re promoting a free gift, special offer, or product launch, we can help you plan, write, design, and upload the right Facebook and Google Ads that convert into leads and conversions within days.

PPC and Paid Ads 101: How not to burn through your budget

Pay-Per-Click (PPC) ads are ads you place on online platforms like Google and Facebook, and you pay each time someone clicks on your ad. They are great for quick returns, but you can quickly lose significant ad spend if you are unfamiliar with their algorithms and best practices. 

The great thing for advertisers like you is that Meta and Google have very in-depth information about their users. You can use this data to show your ads to a very niche group of customers, and this helps you target the viewers of your ad with laser specificity.

However, if you target the wrong group, you’ll be wasting your time (and money). The Out-Smarts PPC and Ads team has successful experience running and managing ads on Meta and Google and can give you the best chance of driving high-quality traffic and leads to your business or offer.

Why PPC and paid ads matter to your business

Paid ads allow you to better target your target customer with minute detail – much more detail than an organic content campaign ever could. This is why if you need a positive ROI, incorporating a paid placement digital strategy into your campaign can help drive quick leads to kickstart your promotion or launch. 

It’s also a far more affordable way to advertise than buying a TV or radio spot. Pay per click generally costs anywhere from a few cents to a couple of dollars per lead, so it’s a great avenue to use for special promotions and campaigns. It engages your target customer and brings them deeper into your marketing funnel.

Why you need Out-Smarts

We’re certified!

Anyone can create Google Ads, but we’re certified by Google. This means we have the insider knowledge and strategies to help your campaigns run effectively.

We’re budget aware

We know your ad budget isn’t unlimited (although that would be great, eh?). We’ll work with your budget and spend it wisely to get you the best ROI possible.

Transparency + Honesty

We know you don’t live in the digital marketing world 24/7 as we do. We walk you through every step (without the jargon) and help you understand the results.

Over 12+ years experience

We started during the “Caffeine” Google Algorithm (2008) update and are constantly refining our services to match current algorithm releases.

We get in their heads

Our job is to get in your customer’s heads and create a digital marketing strategy to guide them through the discovery and buying process.

Fanatical customer service

We believe a job worth doing is a job worth doing right. Our team focuses on building honest, strong relationships. It’s part of our core company values.

The Pay Per Click Nitty Gritty (aka what we do)

Ready for us to get a tad more technical? Here’s a sampling of the PPC and Paid Ad services we offer:

Google PPC Strategy

Google is the most popular search engine. We’ll help you design marketing campaigns for Google Ads:

Google PPC Services

  • Customer persona and journey analysis
  • Ad strategy and creative direction
  • Account set up
  • Keyword research
  • Creation of ad groups
  • Ad copywriting
  • Ad spend budget management
  • Campaign maintenance and optimisation.
  • Landing page optimization
  • A/B testing of ad copy
  • Re-marketing campaigns
  • Monthly reporting

Some charities and non-profit organisations may qualify for up to $10,000 in free Google advertising through their Google Grants Initiative. We can help you claim your ad credits and run your campaign.

Meta PPC Strategy

Facebook is one of the most popular social media channels and can provide a good ROI when you follow their ad content rules and target the right audience. 

Facebook PPC Services

  • Customer persona and journey analysis
  • Ad strategy and creative direction
  • Account set up
  • Keyword research
  • Creation of ad groups
  • Ad copywriting
  • Ad spend budget management*
  • Campaign maintenance and optimisation.
  • Landing page optimization
  • Facebook pixel set up (tracking code)
  • Monthly reporting

Don’t let the competition out-smart your Ads strategy!

The right ad strategy and targeting will help you attract more sign-ups, leads, and sales from your PPC ads on Facebook and Google. Book a free discovery call with us now to get started and see what your PPC strategy looks like.

What Our Clients Say

"Mhairi and her team at Out-Smarts Marketing have made our work life so much easier by managing our social media feeds, newsletter, Google Ads, and more. We were really impressed that they took the time to understand our company values, and at their ability to produce original, informative and meaningful posts. They are great at transforming our ideas into solid social media marketing. They developed and implemented a tailored strategy that worked best for us and at the same time delivered great customer service. We are now reaching a wider audience with a positive, engaging message. We look forward to continuing working with Mhairi and her team. We would highly recommend Out-Smarts to anyone who needs digital marketing services for their business!"

John Harrison - President - EcoTrend Ecologics

"We’ve seen our sites’ rankings improve a lot, traffic to the site has doubled and we have developed a much better understanding of how to work effectively in this important area thanks to Out-Smarts! Highly recommend Mhairi and the team for website SEO projects."

Mhairi was an absolute pleasure to work with during our National Physiotherapy Month AdWords campaign. She used clear, simple language to explain AdWords, and took the time to walk us through the process of finding and bidding on the best keywords, then “tweaking” our messaging throughout the month to get the best possible results. After such clear communication, our team left feeling much more confident to try running an AdWords campaign on our own. From our high campaign impressions and the knowledge we gained from working with her, we would highly recommend working with Mhairi – thanks again!

Out-Smarts has been an invaluable partner in helping us to meet our Google Ads and SEO objectives. Mhairi is a responsive collaborator who is there to help innovate and evolve our strategies for targeted results, while also helping us to leverage cost-saving opportunities. Mhairi’s friendly, generous, collaborative style makes her a pleasure to work with.

Glenn Ewald, Director Communications, Vancouver Foundation