Are you doing sustainability and green marketing posts on social media? Are you doing it in an authentic, ethical, and on-brand way? With Earth Day coming up in April, now is the time to start planning any Earth Day social media posts and messaging to ensure you’re not perceived as greenwashing.
In this article, we’ll discuss how to do Earth Day posts for 2023, whether you regularly engage in green marketing or it’s the one time of year you dabble in it.
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The social media world has been watching the recent $44 billion acquisition of Twitter by billionaire Elon Musk. Since officially purchasing the company (Oct 27, 2022), the world of Twitter has been in a state of uncertainty. Mainly, brands are wondering about the viability of the platform’s future.
As an organisation or brand, you want to invest in social media platforms for the long haul to build up your reputation, following, and engagement. What does the new Elon Musk Twitter acquisition mean for your brand? Will you stay active on Twitter or refocus your energies on a different social media platform?
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Your first post on your Instagram account will help introduce your business to the world and set the tone for the rest of your feed.It needs to be a scroll-stopping post…But what should that first post be?
Here are 6 scroll-stopping first-post ideas, examples, and templates for your Instagram feed’s first posts:
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Reels are brief, entertaining videos on Instagram and Facebook. They’re a fun and engaging way to view content and can be used effectively for businesses.
Similar to the content of TikTok, Reels are short-form videos that show up on your Instagram feed, stories and Reel explore page. The fun part is that you actually get to see Reels from accounts all over the world and not just from those you follow. They can be addictive too – it’s hard to stop watching!
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Did you know that hashtags have a genuine value for growing your business online? They are a very important part of your social media marketing. If you know how to use them properly, the results can be fascinating and impactful.
You have probably seen hashtags on Instagram and Twitter, and we can bet that you had a chance to use them too. You may already be familiar with these, but having a guide on how to use them effectively can really improve your social media presence and hashtag performance.
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Social Media Marketing is constantly evolving, and so are the strategies and tactics behind it. Before, social media used to be a place to connect with the people around you, a place to share your thoughts, events, or anything that you wanted to. Today, it looks a bit different, with the same intent but more purpose. Businesses have joined social media en masse with the intention to connect with their audience at their convenience, to engage and nurture followers online, where they feel the most comfortable.
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Have you considered the ethical issues with social media marketing in your business? If recent events have taught us anything, we know that what we write on social media is being watched, interpreted, and judged in many different ways.
What you post on social media represents and reflects back on your business. If you want to be viewed as an ethical, honest, and inclusive business, make sure your posts reflect this in an authentic way to you and your brand.
While social media is a more casual medium, it still has rules, especially for business accounts. It’s not optional for businesses to ignore privacy, diversity, equity, inclusion, and bias in their content.
Today, we’re going to share 12 rules of social media marketing ethics that you should consider adding to your social media marketing strategy:
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