Have you noticed how your Twitter feed (now known as X) has gone downhill recently? Even before Twitter was bought by Elon Musk in 2022, the platform seems to have lost its value (in our opinion). 

We attribute this to the quality (or lack of quality) of the content being posted by many brands and companies. Have you fallen into the “just post everything to Twitter” trap?  It’s OK because we will share our top 11 tips to fix your X (Twitter) App. 

Are you doing sustainability and green marketing posts on social media? Are you doing it in an authentic, ethical, and on-brand way? With Earth Day coming up in April, now is the time to start planning any Earth Day social media posts and messaging to ensure you’re not perceived as greenwashing. 

In this article, we’ll discuss how to do Earth Day posts for 2023, whether you regularly engage in green marketing or it’s the one time of year you dabble in it.

The social media world has been watching the recent $44 billion acquisition of Twitter by billionaire Elon Musk. Since officially purchasing the company (Oct 27, 2022), the world of Twitter has been in a state of uncertainty. Mainly, brands are wondering about the viability of the platform’s future. 

As an organisation or brand, you want to invest in social media platforms for the long haul to build up your reputation, following, and engagement. What does the new Elon Musk Twitter acquisition mean for your brand? Will you stay active on Twitter or refocus your energies on a different social media platform?