Keyboard with a text box reading "tweet it" and a finger pressing it.

Your X (formerly Twitter) Feed Sucks – Here’s How To Fix It

Have you noticed how your Twitter feed (now known as X) has gone downhill recently? Even before Twitter was bought by Elon Musk in 2022, the platform seems to have lost its value (in our opinion). 

We attribute this to the quality (or lack of quality) of the content being posted by many brands and companies. Have you fallen into the “just post everything to Twitter” trap?  It’s OK because we will share our top 11 tips to fix your X (Twitter) App. 

Continue reading

Hand holding up small globe in front of mountain views

Honest and Ethical Ideas for Earth Day Social Media Posts

Are you doing sustainability and green marketing posts on social media? Are you doing it in an authentic, ethical, and on-brand way? With Earth Day coming up in April, now is the time to start planning any Earth Day social media posts and messaging to ensure you’re not perceived as greenwashing. 

In this article, we’ll discuss how to do Earth Day posts for 2023, whether you regularly engage in green marketing or it’s the one time of year you dabble in it.

Continue reading

Sign in front of wooden background that says #twitter, with a bird icon

Twitter Pros and Cons: The Future of Elon Musk’s Twitter

The social media world has been watching the recent $44 billion acquisition of Twitter by billionaire Elon Musk. Since officially purchasing the company (Oct 27, 2022), the world of Twitter has been in a state of uncertainty. Mainly, brands are wondering about the viability of the platform’s future. 

As an organisation or brand, you want to invest in social media platforms for the long haul to build up your reputation, following, and engagement. What does the new Elon Musk Twitter acquisition mean for your brand? Will you stay active on Twitter or refocus your energies on a different social media platform? 

Continue reading

Woman setting up ring light and phone

Awesome Instagram Reels To Grow Your Business

What are Reels?

Reels are brief, entertaining videos on Instagram and Facebook. They’re a fun and engaging way to view content and can be used effectively for businesses. 

Similar to the content of TikTok, Reels are short-form videos that show up on your Instagram feed, stories and Reel explore page. The fun part is that you actually get to see Reels from accounts all over the world and not just from those you follow. They can be addictive too – it’s hard to stop watching! 

Continue reading