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36 Questions to Ask During Buyer Persona Interviews

You’re going to create a semi-fictional character and use it to attract the right people who will buy from your company. Yep! One of the best ways to help your company attract more clients or customers is to know precisely who you want to attract in the first place. The more you know about them, the better you can position your marketing to effectively engage them. That’s where creating buyer personas come in.

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~100% Increase in Organic Site Traffic

Website Redesign- Case Study

We teamed up with a widely recognized and trusted manufacturing company in the lower mainland, to redesign and develop a fresh new website. 

A comprehensive understanding of their values and goals aided us to thoughtfully design a new, fully responsive site, completely transforming the look while giving it a fresh modern feel, boosting traffic both organically and from their Google Ads campaigns too.

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Images and How to Use Them Without Getting in Trouble

Images are an excellent addition to your website, blog post or social media and can help you get more shares and interactions. However, not all images on the internet are okay to use since there are laws that allow people to have rights to those images. Using just any image you find on the internet can get you in big trouble and leave you with a hefty fine!

Image Copyright Laws in Canada

We live in a world where images are so easy to find with just a click of a button but we can’t use any image we find since there is a cost for ownership of most images. It’s important to be aware of copyright laws in Canada to ensure you don’t get fined for using content you find online. Under the law, any image taken by any device (camera, smartphone, etc.) is subject to copyright. This means that if someone takes a photo, it is their photo and anyone else that would like to use it has to seek permission from the photographer. The photographer is not required to register their work to have it copyrighted since when the photo is saved (onto a smartphone or camera roll) it automatically is subject to copyright and is protected under copyright laws. Therefore, it is essential that we learn to keep these laws in mind because if you get caught using an image that belongs to someone else- you could be fined!

How To Find Great Free Images

There are many ways to find images that are free and can enhance your content.

1. Create your own images: Grab your camera or even your smartphone to capture some images! This allows you to be in full control of what the image will love like and leaves tons of room for customization. Also, having your own images ensures that the content is original and authentic.

2. Find royalty-free images on Google: When you search on Google, make sure you’ve clicked the “labeled for reuse” button! This allows you to reuse the image. See below:
How To Find Great Free Images on Google

3. Use Creative Commons to search multiple platforms to find free images: This site allows you to search for images easily and helps you find free images from various platforms. Check out our blog post on Creative Commons for more information.

4. Find free images online: Using sites such as allthefreestock.com allows you to search for various free images, videos, music and icons that are royalty-free.

5. Tools such as Canva: Canva allows you to edit your images and it basically works as an easy-to-use graphic design platform. It also has a massive repository of free images along with fairly inexpensive images (approximately $1 for a high-quality image).

6. Buy images: There are sites that allow you to purchase high-quality images. Sites such as iStock allows you to buy images for as little as $12 per image. You can also get a subscription for $40 per month that gets you 10 images per month.

If you’re ever in doubt, you can always check where that image appears online through TinEye. You simply upload your image or paste a URL of the image and this tool does a reverse search to find out where that image appears online.

Keep these tips in mind next time you add images to your content!


Link Building – 9 Ways to Get More Links to Your Website

What is Link Building

Link building is the process of getting external sites to link back to your site. The more of these links you have from high-quality sites the more this positively impacts your position in the search engine results pages.

Here at Out-Smarts, we often get asked to assess company websites from a search engine perspective, to ascertain why their page isn’t appearing higher on Google. One reason is that they don’t have enough backlinks to their website or they have the wrong kind of backlinks – links from other websites tracking back to their site.

The ChainDespite Google’s algorithm changes, links are still valuable online, the more your website has the better its ranking will be but you have to be really careful how you go about building links. Link building can be extremely time consuming, can seem like a fruitless task and if you do it wrong can be damaging.

Here are 9 ways that you can build links back to your site:

Link Building Techniques

1. Social Networks – use your social networking presence to link back to your site or blog posts. This will drive traffic to your site and traffic is one of Google’s rank factors (double whammy!). The links to your website in your social bios and about sections are really important to so make sure you’ve included those and updated them to https.

2. Directories and Citation Sites – beware the directories – there are gazillions of websites that simply list the URL’s of other websites (rather like the Yellow pages but online). Submit a link to your site only on directories that have a good page rank, are relevant to your target audience and locality but avoid the ones that ask for payment or reciprolinks and absolutely ignore sites that simply link farms – linking in those does more damage than good.

3. List Your Business on Google My Business and Bing Local – these are really high-value citation sites, if you are not listed on Google My Business, get on it!

4. Content – make sure that the content on your website or blog is great, it should answer the questions your buyers ask when researching and evaluating a purchase. The higher quality your content is the more likely people will find it and link back to it. Link to other key players in your industry, your suppliers and sources as this gives you a reason to reach out and ask for a link and to tag them on social to encourage shares (and traffic!).

5. Widgets  – add widgets that allow visitors to easily share your content on the network of their choice.  These links are not high value from an SEO perspective but they do drive traffic (which is important for SEO).

6. Relationships – ask partners, clients and organisations you are a member of to place a link on their site back to yours but only on sites that are relevant and appropriate within your area or industry. If you are already a member of an association make sure that your listing in these directories includes a link to your website.

6. Advertising – consider advertising online: Google Ads can be a valuable way to drive traffic to your site.

7. Influencer marketing – many influencers are happy to link back to your site, although many of them will charge you for it. It’s worth considering though as this can help you in a number of ways including extending your reach to there audience.

8. Outreach – make a list of sites that have a high domain authority or page rank and reach out to them asking for a link – you can do this by email or phone. One we got recently offered us a lifetime subscription to their software which caught our eye and made their communication stand out from others.

9. Blog Comments – we had written this technique off ages ago but a recent blog post from Neil Patel has us revisiting this. If you use blog commenting though you have to think your comments through and make sure they are valuable and related to the post so that it isn’t perceived as spam and deleted.

Thanks -wink- for the great Flickr image.

Updated July 2020


How To Customize Your Facebook Page

As the Facebook population grows, more and more businesses are using Facebook Pages to promote their business in this forum and to reach out and connect with fans there.Your Facebook page may be the first contact a prospect has with you and it is important to stand out from the crowd. One way to do this is by customizing your Facebook page to include tabs that go beyond the basic “Wall” and “Info” tabs in the vanilla page set up. Once you have created these new tabs you can customize each page. Here’s how:

Customize Your Facebook Page

First thing you need to do is add the Facebook Mark Up Language to your Page. To do this, Facebook search “FBML” find the FMBL application and click to add it to your site.

Once you have added this, go to your Page and click edit. Under “Applications” you will see FBML. Click to edit to add a new tab.

The box title shows “FBML”, edit this to show the title you want to appear on the tab on your page. Click to save. The new tab will now appear on your Facebook page.

To edit and add content to the page click to edit your page again and click to edit on the pertinent FBML application you just created. Finally, add the code you want to appear on the page.

The easiest way to generate the code is to use a CMS editor. I used WordPress to generate the code for the connect tab content I created on the Out-Smarts Page.

To add images to your new tab page, upload them to WordPress and use the hyperlink functionality if you want to link the image to an external page (exactly like you would if you were uploading and linking an image to a blog post).

Once you are happy with the content, copy and paste the HTML code into your FBML window. To find this click on applications then edit as before.

Click to complete and save. Go back to your Facebook page and voila, you will have a new tab there and if you click on the tab the content you created in WordPress will appear there.