Join Mhairi at Small Business BC or from the comfort of your office and learn about the basics of social media as we share our tips and tactics for success.
Thursday, June 28th, 2018 – 1:00pm to 4.30pm
Mastering Social Media to Grow Your Small Business
Just because you know what social media is, does not mean that you necessarily understand how to use it to grow and develop your business. This workshop focuses on understanding social media, what is it and how it’s connecting people.
Learn how/if social media should be an important part of your marketing strategy.
Understand what opportunities are available for you to leverage social media for business growth and prospecting.
This seminar is hosted at Small Business BC in Vancouver and delivered to other locations via live webinar. All webinar participants will also receive access to a recording for seven days after the live session.
Images are an excellent addition to your website, blog post or social media and can help you get more shares and interactions. However, not all images on the internet are okay to use since there are laws that allow people to have rights to those images. Using just any image you find on the internet can get you in big trouble and leave you with a hefty fine!
Image Copyright Laws in Canada
We live in a world where images are so easy to find with just a click of a button but we can’t use any image we find since there is a cost for ownership of most images. It’s important to be aware of copyright laws in Canada to ensure you don’t get fined for using content you find online. Under the law, any image taken by any device (camera, smartphone, etc.) is subject to copyright. This means that if someone takes a photo, it is their photo and anyone else that would like to use it has to seek permission from the photographer. The photographer is not required to register their work to have it copyrighted since when the photo is saved (onto a smartphone or camera roll) it automatically is subject to copyright and is protected under copyright laws. Therefore, it is essential that we learn to keep these laws in mind because if you get caught using an image that belongs to someone else- you could be fined!
How To Find Great Free Images
There are many ways to find images that are free and can enhance your content.
1. Create your own images: Grab your camera or even your smartphone to capture some images! This allows you to be in full control of what the image will love like and leaves tons of room for customization. Also, having your own images ensures that the content is original and authentic.
2. Find royalty-free images on Google: When you search on Google, make sure you’ve clicked the “labeled for reuse” button! This allows you to reuse the image. See below:
3. Use Creative Commons to search multiple platforms to find free images: This site allows you to search for images easily and helps you find free images from various platforms. Check out our blog post on Creative Commons for more information.
4. Find free images online: Using sites such as allthefreestock.com allows you to search for various free images, videos, music and icons that are royalty-free.
5. Tools such as Canva: Canva allows you to edit your images and it basically works as an easy-to-use graphic design platform. It also has a massive repository of free images along with fairly inexpensive images (approximately $1 for a high-quality image).
6. Buy images: There are sites that allow you to purchase high-quality images. Sites such as iStock allows you to buy images for as little as $12 per image. You can also get a subscription for $40 per month that gets you 10 images per month.
If you’re ever in doubt, you can always check where that image appears online through TinEye. You simply upload your image or paste a URL of the image and this tool does a reverse search to find out where that image appears online.
Keep these tips in mind next time you add images to your content!