Digital Marketing Blog | Read Out-Smarts' Marketing Blog

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Demystifying SEO: How to track SEO and understand the results

The world of SEO (Search Engine Optimisation) can be overwhelming. SEO is how you attract visitors to your website from search engines. It can include both organic (free) methods and analyzing metrics related to your website’s content and usability.

With so many SEO tactics to drive traffic to your site and even more metrics to measure the user experience on your website, where do you start?

In this article, we’ll help you decide which Search Engine Optimization metrics are the most important to track, what they actually mean, and how to improve your results.

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All The (Free) Ways to Attract Organic Traffic From Google to Your Website

Imagine optimising your marketing budget and decreasing spending. While many businesses jump to paid advertising and media for quick results in their digital marketing, it’s not always necessary or recommended. We often suggest businesses start with organic ways to attract website visitors.

There is a lot of “noise” and competition online. But, if you learn how to increase your organic visibility, you can attract more visitors to your website. Below, we will share our top six secrets to the best and most effective free ways to attract traffic to your website.

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Two people's hands holding papers with website design plans beside an open laptop.

Is Your Site Holding You Back? 10 Signs It’s Time for a Website Redesign

Your website is the face of your business in today’s digital world. It’s often the first place potential customers visit, playing a huge role in how they perceive your brand. As technology evolves and user expectations shift, keeping your online presence modern and effective is crucial, regardless of your target audience.

So, how can you tell if it’s time for a website redesign? Recognizing the signs that your website may need an update is essential for maintaining a strong digital footprint. A fresh, redesigned website not only enhances user experience but also helps you stay competitive in the rapidly evolving digital landscape.

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Scrabble pieces on wooden desk spelling 'SEO'

Unlocking Success: How to Choose the Perfect SEO Agency for Your Business

In our digital age, search engine optimization (SEO) is essential for any business that wants more online visibility.

Have you tried implementing SEO but reached the point where you need expert help? Do you need a long-term SEO marketing strategy based on your business goals? An SEO agency may be the partner you need.

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Building Trust: How Business Ethics Can Transform Your Organization

What drives your business forward? Successful companies, B Corps, and non-profits are guided by strong business ethics and social responsibility.

Your ethical responsibilities go beyond your vision, mission, and values. They guide every business decision and influence the behaviour of every person representing your brand.

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Are you compliant with Canada’s website accessibility standards?

Imagine walking down a hall with 100 doors. 96 of these doors are locked, and you can only access 4. This is how those with disabilities feel when browsing the internet today. The majority of websites (96%) are not designed with diversity and accessibility in mind for unique physical, mental, and learning disabilities.

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Marketing optimization: How to do it right and increase your ROI

There’s a myriad of digital tools and artificial intelligence sneaking their way into our lives. Many businesses fear that without dedicating significant (human) time to their marketing, these tools and AI will compromise your brand personality and ethics.

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