Local search marketing is vital for every business to get found on Google by potential customers in their community. When it comes to being discovered in the pool of similar businesses, the directory formerly known as Google My Business and now called Google Business Profile (GBP) is essential. Setting up and optimizing GBP properly is key to success. This post will step you through getting set up the right way.Continue reading
Out-Smarts partnered up with Hero Home Care, a trusted home care provider In British Columbia, to create a robust digital marketing strategy to elevate the HHC brand, and later on a strategic and well-executed social media marketing strategy to build brand awareness and drive leads to their website.Continue reading
Out-Smarts partnered with LegacyX to develop a fully functional, responsive, multi-page website that reflects their main services while making sure their design is contemporary, impactful and modern.Continue reading
Social Media Marketing is constantly evolving, and so are the strategies and tactics behind it. Before, social media used to be a place to connect with the people around you, a place to share your thoughts, events, or anything that you wanted to. Today, it looks a bit different, with the same intent but more purpose. Businesses have joined social media en masse with the intention to connect with their audience at their convenience, to engage and nurture followers online, where they feel the most comfortable.Continue reading
People will spend an average of 7 minutes reading a blog post on your website if the content is good. Blogging is becoming one of the best ways to show your company’s unique expertise when done as part of a longer-term marketing and content strategy to attract and retain customers. Ready for some expert business blog tips?
82% of marketers actively use content marketing formats like blogging for their company, and over half say it’s an effective strategy. Those who don’t get successful long-term ROI from blogging are likely missing some key elements of its design and execution.
In this article, we will debunk some common misconceptions you may have about blogging for your company, and share some business blog tips. We hope it inspires you to start or update your online marketing strategy to include blogging.Continue reading
You know the importance of messaging. Get it wrong, and your business could fail. Get it right, and your company can see success. If you have an environmental, social, or governance (ESG) message to share, this must be communicated in the right way if you want it to benefit your business and your sustainability values.
Here’s what you need to know about ESG marketing strategies for your sustainably-minded business.
What is ESG marketing?
ESG stands for:
- Environmental: This is how your company actively reduces or eliminates waste or lowers carbon emissions.
- Social: This is about your reputation, the relationships between other companies and organizations, and your internal inclusion and diversity values.
- Governance: These are the internal practices, controls, and procedures that oversee and govern the business.
Would you consider yourself someone driven by logic and rational thinking or your emotions? While many of us have an analytical mindset (or like to think we do), it’s more likely your feelings towards the company or purchase outcome that will guide your decision.
Some of the most successful marketing campaigns appeal to people’s emotional need for connection with others and self. It’s all about catering to what your target buyers want in an authentically emotional way.Continue reading