Digital Marketing Blog | Read Out-Smarts' Marketing Blog

Illustration with a human head silhouette containing a network-like brain graphic. Surrounding the head are icons for Google, Reddit, YouTube, LinkedIn, TikTok, and a search bar, representing how people use various platforms and AI for discovering information.

Search Behaviour 2025: How AI Is Redefining the Customer Journey

The way people search is changing fast. In 2025, discovery often starts on social media or with AI tools before Google even enters the picture. Brands that optimise for both humans and AI can reach audiences earlier, build trust, and stay visible across platforms.

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SEO vs AI SEO: How to Get Found (and Chosen) in the Age of Generative Search

Posted in Blogging

SEO has evolved. AI now summarizes and cites sources, making trust and clarity just as important as rankings. For care and purpose-led organisations, success means being found, trusted, and chosen by audiences - and AI alike.

Email marketing illustration showing an envelope on a screen with content inside, surrounded by icons for engagement, social media, analytics, and online sales.

Is email marketing dead in 2025? Only if you’re doing it wrong

Posted in Blogging

Email marketing is NOT dead! Organisations have many digital channels and ways to communicate, and sometimes, it seems like writing and posting a quick, punchy social media post is more effective than sending a longer email to your list. In truth, email marketing has many benefits over social media marketing if you do it the […]

A smiling team in a collaborative meeting with laptops and tablets, representing streamlined client communication and support through Out-Smarts' new Teamwork Desk system

Introducing Our New Support System: A Better Way to Connect with Out-Smarts

Posted in Blogging

At Out-Smarts, we want every client to feel comfortable reaching out, whether it’s about a new or current project, a question, or support with one of our services. From strategy, SEO and paid ads to social media and website updates, your goals are our goals. Open, ongoing communication is at the heart of how we […]

Colorful 3D puzzle pieces on a pink circular platform with one yellow piece being placed, symbolizing the final step in completing a puzzle.

Marketing strategy is like a puzzle: It doesn’t work with only 1 piece

Posted in Blogging

When was the last time you did a jigsaw puzzle? Have you ever worked on a puzzle only to find pieces missing at the end? Think of digital marketing strategy as a puzzle: It has many pieces (social media, website, email marketing, etc) that must work together to achieve your ideal outcome (sales, downloads, webpage […]

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The New Out-Smarts: Honouring Our Past and Building Our Future

Posted in Blogging

For over two decades our team has supported organizations that make a difference in the world, cultivating and growing a unique online presence for each, true to their missions and accessible to their audiences. With so many success stories to recount, we decided it was high time we added our own to the list and […]

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Demystifying Google Ads: 5 Pro Tips to Maximize your ROI

Posted in AdWords

Dive into Google Ads, a powerhouse for online advertising. Our tips will help you maximize your ROI and refine your digital advertising tactics for success.