Are you doing sustainability and green marketing posts on social media? Are you doing it in an authentic, ethical, and on-brand way? With Earth Day coming up in April, now is the time to start planning any Earth Day social media posts and messaging to ensure you’re not perceived as greenwashing.
In this article, we’ll discuss how to do Earth Day posts for 2023, whether you regularly engage in green marketing or it’s the one time of year you dabble in it.
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Have you heard about the new tool everyone is buzzing about? ChatGPT is a new artificial intelligence, created in 2021 by OpenAI, a research organization focused on the development and promotion of friendly artificial intelligence. It is one of the largest and most advanced artificial intelligence systems available to the public today and has the potential to be an extremely helpful tool for a wide range of uses. We’re fascinated by this technology and are excited to explore ways it can be used in our agency and other businesses.
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Background
Dixon Mitchell is an independent, Canadian, employee-owned investment counsel group based in Vancouver. They reached out to us in the fall of 2021 because, although they liked the look and feel of their original website, they encountered ongoing difficulties with usability and navigation and they needed our help to fix those and to add new content to the site.
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When your company seeks to make a conscious effort towards ethical and more sustainable business practices, the terms ESG vs CSR may come up. What do they mean, and do you need both? Are they required or a nice-to-have for your business?
In this article, we’ll share how your company values are linked to ESG and CSR initiatives and what you need to know to start your own ethical and sustainable roadmaps for your company.
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Vancouver International Children’s Festival (VICF) is an institution in BC. As the longest-running professional performing arts festival for young audiences in North America, it has been operating for close to half a century. Many of the city’s residents, parents and children alike (including our team!) have happy memories of attending performances.
We jumped at the chance to work with them in 2019. At first, we supported their website with maintenance and update services like integrating forms into their operational processes. When it came time to redesign their website in 2020, we were honoured to be invited to work on the project.
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The social media world has been watching the recent $44 billion acquisition of Twitter by billionaire Elon Musk. Since officially purchasing the company (Oct 27, 2022), the world of Twitter has been in a state of uncertainty. Mainly, brands are wondering about the viability of the platform’s future.
As an organisation or brand, you want to invest in social media platforms for the long haul to build up your reputation, following, and engagement. What does the new Elon Musk Twitter acquisition mean for your brand? Will you stay active on Twitter or refocus your energies on a different social media platform?
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Your first post on your Instagram account will help introduce your business to the world and set the tone for the rest of your feed.It needs to be a scroll-stopping post…But what should that first post be?
Here are 6 scroll-stopping first-post ideas, examples, and templates for your Instagram feed’s first posts:
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