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Case Studies – Unlock the Hidden Gem in Your Marketing Toolbox

Case studies are awesome. They’re an often overlooked tactic in the marketing world and an important tool that we rely on here at Out-Smarts. Aside from generating leads and influencing sales, case studies build trust, strengthen credibility, drive traffic to our site and show potential clients the value we can add. We use case studies all the time in both our marketing process and our sales cycles.

Blog posts are great. You know that, you’re reading this! However, case studies can be a more versatile and personal way to tell the story of the impact your business has and the problems you solve for clients.

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How To Use ChatGPT To Your Advantage for Marketing and Small Business

What is ChatGPT?

Have you heard about the new tool everyone is buzzing about? ChatGPT is a new artificial intelligence, created in 2021 by OpenAI, a research organization focused on the development and promotion of friendly artificial intelligence. It is one of the largest and most advanced artificial intelligence systems available to the public today and has the potential to be an extremely helpful tool for a wide range of uses. We’re fascinated by this technology and are excited to explore ways it can be used in our agency and other businesses.

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Awesome Instagram Reels To Grow Your Business

What are Reels?

Reels are brief, entertaining videos on Instagram and Facebook. They’re a fun and engaging way to view content and can be used effectively for businesses. 

Similar to the content of TikTok, Reels are short-form videos that show up on your Instagram feed, stories and Reel explore page. The fun part is that you actually get to see Reels from accounts all over the world and not just from those you follow. They can be addictive too – it’s hard to stop watching! 

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ESG Marketing: How To Do It Right

You know the importance of messaging. Get it wrong, and your business could fail. Get it right, and your company can see success. If you have an environmental, social, or governance (ESG) message to share, this must be communicated in the right way if you want it to benefit your business and your sustainability values.

Here’s what you need to know about ESG marketing strategies for your sustainably-minded business.

What is ESG marketing?

ESG stands for:

  1. Environmental: This is how your company actively reduces or eliminates waste or lowers carbon emissions. 
  2. Social: This is about your reputation, the relationships between other companies and organizations, and your internal inclusion and diversity values.
  3. Governance: These are the internal practices, controls, and procedures that oversee and govern the business. 
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4 Feel-Good Marketing Campaigns to Spark Joy (and how to start yours)

Would you consider yourself someone driven by logic and rational thinking or your emotions? While many of us have an analytical mindset (or like to think we do), it’s more likely your feelings towards the company or purchase outcome that will guide your decision.

Some of the most successful marketing campaigns appeal to people’s emotional need for connection with others and self. It’s all about catering to what your target buyers want in an authentically emotional way.

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13 Rules for Ethical Social Media Marketing

Have you considered the ethical issues with social media marketing in your business? If recent events have taught us anything, we know that what we write on social media is being watched, interpreted, and judged in many different ways.

What you post on social media represents and reflects back on your business. If you want to be viewed as an ethical, honest, and inclusive business, make sure your posts reflect this in an authentic way to you and your brand.

While social media is a more casual medium, it still has rules, especially for business accounts. It’s not optional for businesses to ignore privacy, diversity, equity, inclusion, and bias in their content.

Today, we’re going to share 13 rules of social media marketing ethics that you should consider adding to your social media marketing strategy:

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