Effective Date: May 16, 2026

This Privacy Policy explains how Out-Smarts Marketing Inc. (“we,” “us,” or “our”) collects, uses, discloses, and protects your personal information. We are committed to high standards of data privacy for our visitors and clients in Canada, the United Kingdom, and the United States.

1. Compliance Framework

We operate in accordance with the following privacy laws:

• Canada: The Personal Information Protection and Electronic Documents Act (PIPEDA), the BC Personal Information Protection Act (PIPA), and Canada’s Anti-Spam Legislation (CASL)..
• United Kingdom: The UK GDPR and the Data (Use and Access) Act 2025.
• United States: Applicable state privacy laws (such as CCPA/CPRA where thresholds are met).

2. Information We Collect

We collect information that identifies or relates to you, including:

• Contact Details: Name, email address, company name, and phone number.
• Technical Data: IP address, browser type, device identifiers, and approximate location data.
• Engagement Data: Pages visited, time spent on site, and resources downloaded.

3. How We Use Your Data

We process your information for the following purposes:

• Service Delivery: To fulfill contracts and provide marketing services to our clients.
• Communications: To respond to inquiries and send newsletters. In compliance with CASL, we only send marketing communications where you have given express consent (e.g., opting in via our website forms) or where an implied business relationship exists. You can withdraw your consent at any time.
• Website Improvement: To analyze site traffic and improve user experience.
• Security: To protect our website from fraud or technical faults.

4. Data Retention

We retain your personal information only for as long as is necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

• Marketing Data: Subscription and newsletter data is kept until you choose to unsubscribe or request its deletion.

• Client & Contractual Data: Kept for the duration of our business relationship and for a standard period thereafter to comply with tax, legal, and auditing obligations.

5. Third-Party Tools & International Transfers

We use third-party providers (e.g., Google Analytics, Mailchimp) to help run our business.

• No Sale of Data: We do not sell your personal information to third parties.
• International Transfers: As a Canadian company, we store your data in Canada. Under UK law, Canada is recognized as providing an “Adequate” level of data protection. By using our site, international users acknowledge that their data will be processed in Canada.

6. Cookies

We use cookies to enable site features and gather analytics. In accordance with the 2025 UK reforms, we provide clear information and an easy opt-out for analytics cookies. You can manage or disable cookies through your browser settings.

7. Your Rights

Regardless of your location, you have the following rights:

• Access: Request a copy of the personal data we hold about you.
• Correction: Ask us to update or fix inaccurate information.
• Deletion: Request that we delete your data, subject to legal or contractual retention needs.
• Opt-Out: Unsubscribe from marketing emails at any time via the “unsubscribe” link.

8. Data Security

We use industry-standard technical and organizational measures (such as encryption and secure access controls) to protect your information. While we strive to protect your data, no method of transmission over the internet is 100% secure.

9. Children’s Privacy

Our website and marketing services are intended solely for a business audience and are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal data from a visitor under the age of 16, we will take immediate steps to delete that information from our records.

Updates to This Policy

We may update this policy to stay current with changing laws. Changes will be posted here with an updated “Effective Date.”