Are you doing sustainability and green marketing posts on social media? Are you doing it in an authentic, ethical, and on-brand way? With Earth Day coming up in April, now is the time to start planning any Earth Day social media posts and messaging to ensure you’re not perceived as greenwashing.
In this article, we’ll discuss how to do Earth Day posts for 2023, whether you regularly engage in green marketing or it’s the one time of year you dabble in it.
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Have you heard about the new tool everyone is buzzing about? ChatGPT is a new artificial intelligence, created in 2021 by OpenAI, a research organization focused on the development and promotion of friendly artificial intelligence. It is one of the largest and most advanced artificial intelligence systems available to the public today and has the potential to be an extremely helpful tool for a wide range of uses. We’re fascinated by this technology and are excited to explore ways it can be used in our agency and other businesses.
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When your company seeks to make a conscious effort towards ethical and more sustainable business practices, the terms ESG vs CSR may come up. What do they mean, and do you need both? Are they required or a nice-to-have for your business?
In this article, we’ll share how your company values are linked to ESG and CSR initiatives and what you need to know to start your own ethical and sustainable roadmaps for your company.
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The social media world has been watching the recent $44 billion acquisition of Twitter by billionaire Elon Musk. Since officially purchasing the company (Oct 27, 2022), the world of Twitter has been in a state of uncertainty. Mainly, brands are wondering about the viability of the platform’s future.
As an organisation or brand, you want to invest in social media platforms for the long haul to build up your reputation, following, and engagement. What does the new Elon Musk Twitter acquisition mean for your brand? Will you stay active on Twitter or refocus your energies on a different social media platform?
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Your first post on your Instagram account will help introduce your business to the world and set the tone for the rest of your feed.It needs to be a scroll-stopping post…But what should that first post be?
Here are 7 scroll-stopping first-post ideas, examples, and templates for your Instagram feed’s first posts:
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Reels are brief, entertaining videos on Instagram and Facebook. They’re a fun and engaging way to view content and can be used effectively for businesses.
Similar to the content of TikTok, Reels are short-form videos that show up on your Instagram feed, stories and Reel explore page. The fun part is that you actually get to see Reels from accounts all over the world and not just from those you follow. They can be addictive too – it’s hard to stop watching!
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You’re a savvy business owner. You know people love to buy from businesses that care about the environment. So, you push some positive environmental messaging in your marketing but are hit with backlash!
People claim you’re greenwashing (making false or inaccurate environmental claims), so you go into crisis management mode to back up your claims and restore your ethical reputation.
From a marketing perspective, it can be a great strategy to discuss your ESG values, but it must be done honestly and ethically to avoid coming off as inauthentic or untruthful.
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