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Case Studies – Unlock the Hidden Gem in Your Marketing Toolbox

Case studies are awesome. They’re an often overlooked tactic in the marketing world and an important tool that we rely on here at Out-Smarts. Aside from generating leads and influencing sales, case studies build trust, strengthen credibility, drive traffic to our site and show potential clients the value we can add. We use case studies […]

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Website Accessibility Checklist: Make Your Small Business Website ADA Compliant

Posted in Websites | Tagged accessible websites

If your website isn’t easy to use, you’re not only frustrating your potential and current customers. Google and other search engines are likely to use it as a strike against you when determining search engine rankings for your content. You want your website to be easy to navigate and find information no matter the ability […]

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Becoming a B Corp in Canada – Words of Wisdom

Posted in Marketing

How can you show people your business is doing good in the world without proof? You can say you care about the environment and people, but having a third-party say it is stronger and more credible. This is one reason some organizations seek B Corp Certification. In this article, we’ll share what it means to […]

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Honest and Ethical Ideas for Earth Day Social Media Posts

Posted in Social Media Marketing

Are you doing sustainability and green marketing posts on social media? Are you doing it in an authentic, ethical, and on-brand way? With Earth Day coming up in April, now is the time to start planning any Earth Day social media posts and messaging to ensure you’re not perceived as greenwashing. In this article, we’ll […]

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How To Use ChatGPT To Your Advantage for Marketing and Small Business

Posted in Blogging Uncategorised

What is ChatGPT? Have you heard about the new tool everyone is buzzing about? ChatGPT is a new artificial intelligence, created in 2021 by OpenAI, a research organization focused on the development and promotion of friendly artificial intelligence. It is one of the largest and most advanced artificial intelligence systems available to the public today […]

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ESG vs. CSR: A Primer for Sustainable Businesses

Posted in Marketing

When your company seeks to make a conscious effort towards ethical and more sustainable business practices, the terms ESG vs CSR may come up. What do they mean, and do you need both? Are they required or a nice-to-have for your business? In this article, we’ll share how your company values are linked to ESG […]

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Twitter Pros and Cons: The Future of Elon Musk’s Twitter

Posted in Social Media Marketing

The social media world has been watching the recent $44 billion acquisition of Twitter by billionaire Elon Musk. Since officially purchasing the company (Oct 27, 2022), the world of Twitter has been in a state of uncertainty. Mainly, brands are wondering about the viability of the platform’s future. As an organisation or brand, you want […]