Everything you need to know about #Hashtags
Posted in HashtagInstagramLinkedInSocial Media MarketingTwitter
Did you know that hashtags have a genuine value for growing your business online? They are a very important part of your social media marketing. If you know how to use them properly, the results can be fascinating and impactful. You have probably seen hashtags on Instagram and X (formerly Twitter), and we can bet […]
The Ultimate Guide to Paid vs. Organic Social Media
Posted in BloggingSocial Media Marketing | Tagged Social Media Marketing
Social Media Marketing is constantly evolving, and so are the strategies and tactics behind it. Before, social media used to be a place to connect with the people around you, a place to share your thoughts, events, or anything that you wanted to. Today, it looks a bit different, with the same intent but more […]
13 Rules for Ethical Social Media Marketing
Posted in Social Media MarketingSocial NetworkingUncategorised | Tagged ethicssocial media
Have you considered the ethical issues with social media marketing in your business? If recent events have taught us anything, we know that what we write on social media is being watched, interpreted, and judged in many different ways. What you post on social media represents and reflects back on your business. If you want […]
Essential Social Media Contest Rules for Canada (2025 Update)
Posted in Social Media Marketing
** Article Updated June 2025** Why Social Media Contests Still Matter in 2025 Social media contests continue to be one of the most effective ways to spark engagement, grow your online community, and give your brand a visibility boost, all without blowing your budget. Whether you’re launching a new product, celebrating a milestone, or simply […]
16 Tactics to Help Prospective Clients Find You in the Research Phase
Posted in MarketingOnline MarketingSEOSocial Media MarketingWebsites
When customers are in the research phase of the sales cycle, how will they find you? The research phase of the Buyer Journey is a stage that all customers will go through before making a purchase (we discuss this in greater detail in a previous blog post). It is a safe bet that many (if […]
5 Effective Pinterest Marketing Tactics for your Business
Posted in Social Media MarketingSocial Networking
Pinterest marketing – yes, this platform has come a long way from being a place to share recipes and interior decor. Pinterest is one of the most underutilized, yet effective marketing tools for businesses. But we understand the hesitation behind using this as a marketing tool. With Instagram, Facebook and TikTok being one of the […]
TikTok Marketing in 2020: How to Use TikTok for Your Small Business
Posted in Internet Marketing StrategyMarketingSmall BusinessSocial Media Marketing
When you think of the short-form video platform, TikTok, you may picture a teenager filming themselves doing a viral dance video. But dancing is just one of the popular forms of content being uploaded to the app that has taken the world by storm and is all over the news right now as we wait […]