Essential Social Media Contest Rules for Canada (2025 Update)
Posted in Social Media Marketing
** Article Updated June 2025** Why Social Media Contests Still Matter in 2025 Social media contests continue to be one of the most effective ways to spark engagement, grow your online community, and give your brand a visibility boost, all without blowing your budget. Whether you’re launching a new product, celebrating a milestone, or simply […]
36 Questions to Ask During Buyer Persona Interviews
Posted in Online Marketing | Tagged Online Marketingpersonastarget market
You’re going to create a semi-fictional character and use it to attract the right people who will buy from your company. Yep! One of the best ways to help your company attract more clients or customers is to know precisely who you want to attract in the first place. The more you know about them, […]
Content Marketing: Complete Guide To Content Strategy, Content Calendars & Generating Profit
Posted in ContentMarketingOnline Marketing
Content is king or so the saying goes (we prefer content is queen but that’s a whole other story). Over the last few years, as digital technologies and social networks have grown, content creation has become the main pillar of successful online marketing strategies.
7 Ways to Improve Your Website’s Digital Accessibility
Digital accessibility means making a website, digital app, or online document accessible to people of all levels of ability. It is an essential part of good website design and user experience that is often overlooked. In some parts of the world like here in Canada, it is required by law.
7 Marketing Trends for 2021: What To Expect
Posted in Online Marketing
The year 2020 has shaken up different marketing trends, and with 2021 just around the corner, there are many things worth considering to stay afloat. Social justice movements, the changing global economic landscape and of course, the pandemic, have made our world more connected than ever. These events have completely transformed the way we look […]
16 Tactics to Help Prospective Clients Find You in the Research Phase
Posted in MarketingOnline MarketingSEOSocial Media MarketingWebsites
When customers are in the research phase of the sales cycle, how will they find you? The research phase of the Buyer Journey is a stage that all customers will go through before making a purchase (we discuss this in greater detail in a previous blog post). It is a safe bet that many (if […]
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