Chatbot Marketing: How to Use it for your Online Sales Strategy
Posted in Online MarketingWebsites
Websites nowadays are making it even easier to connect directly with their customers using chatbot marketing. You’ve probably seen this on websites already. Some Chatbots are either a pop-up or appear as a small icon on the bottom right-hand corner of the page.
TikTok Marketing in 2020: How to Use TikTok for Your Small Business
Posted in Internet Marketing StrategyMarketingSmall BusinessSocial Media Marketing
When you think of the short-form video platform, TikTok, you may picture a teenager filming themselves doing a viral dance video. But dancing is just one of the popular forms of content being uploaded to the app that has taken the world by storm and is all over the news right now as we wait […]
Link Building Strategies in 2024: 5 Creative Approaches You Can Take
Posted in SEO
There are multiple ways to create link building strategies in 2024. The purpose and objectives are the same – however, sharing information, collaborating digitally with others and leveraging content through more digital avenues has made it an opportune time to focus on building links.
Understanding Your Buyer Journey – 4 Ways This Helps to Build Your Business
Posted in Internet Marketing Strategy
Do you understand your buyer journey (the steps a prospective buyer takes when considering purchasing your products or services)? Whether you operate a brick and mortar business or if you’ve been in business for a while, there’s a good chance that you already have a strong understanding of what drives customers to your business. This […]
Why Social Responsibility in Marketing Matters
Posted in Marketing
Sustainability, business transparency and employee security – these are just some examples of how businesses operate with social responsibility in mind. In the modern world, business operations are moving beyond the traditional value proposition of offering quality products at an affordable price. A global study shows that 86% of consumers believe that companies should take […]
Social Media Tips on Communicating Effectively during COVID-19
Posted in Uncategorised
We mentioned general tips in our recent blog post and today we’re listing specific social media tips for communicating effectively on these platforms at this time. While some Provinces in Canada slowly open businesses and public areas, clear and transparent communication is essential for businesses as we adapt to this “new normal.” One of the […]
Optimizing Blog Posts or Website Content
Posted in BloggingUncategorised
They say content is king and this statement rings true when keeping your website fresh and up-to-date. Optimizing blog posts or website content can effectively boost the digital performance of your site. It can also enhance your Search Engine Optimization (SEO) resulting in more of your target audience finding you online. According to HubSpot, businesses […]
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