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10 Genius Website Redesign Announcement Ideas

Key Takeaways

Announcing your website redesign builds excitement and helps people understand what’s changed, why it matters and how it improves their experience.
Today’s audiences expect faster, more accessible, mobile-optimised and AI-supported websites — mention these improvements in your announcement.
Use multiple channels: blog posts, social media, email, video and subtle on-site notifications to ensure your audience sees the update.
Behind-the-scenes content humanises your brand and builds trust.
Keep the momentum going after launch by sharing updates, new content and ongoing refinements.

Updated: November 19, 2025

Tell the world about your new site

Unlike a good bottle of whisky, your website doesn’t get better with age. Most companies benefit from a website redesign every 3–5 years. With their launch, they also send out website redesign announcements to their raving fans.

Why should you redesign your website this often? Because your business focus and offerings have likely grown, and technology — including mobile, AI-search, accessibility standards and user expectations – has evolved.

From a technical perspective, web design and usability standards change frequently. If you’re not playing by their rules, you may be penalised in Google rankings and not appear as current and professional as your competitors.

See Google’s guidance on Core Web Vitals & page experience:
https://developers.google.com/search/docs/appearance/core-web-vitals

Today though, we’re going to focus on all the fun you can have when you announce your new website. We will share some great ideas and outlets to share the news to build your brand, engage with your audience, and grow your business.

Why should you announce your website redesign?

If everything went well with your website redesign, you should send out a website redesign announcement to share it with the world. It’s an excellent way for your followers to see that you are committed to your company’s future and success. After all, you wouldn’t invest in a website redesign if you planned to close up shop next year.

While a website redesign announcement can come across as a bit self-promoting, it has some practical benefits if you approach it from the right perspective. Your announcement can:

help people navigate the new site, so they have a smooth user experience
reinforce your brand and message
attract new and existing people to check you out
increase engagement with your customers
re-engage people who haven’t interacted with your brand or website in a while

When you share website redesign announcements, have a few of these goals in mind so you don’t come across as spammy. Find ways to show your followers why this is good for them.

10 Creative website redesign announcement ideas

1. Build excitement

People don’t like surprises, even if it’s good for them. About 1-2 weeks before launch day, start sharing the news through a few teaser posts to build that excitement and anticipation. These teaser posts could include:

a vague mention that “something new is coming soon”
being forthright and telling them a new website is in the works
teaser (or blurred) screenshots of any new branding or elements you’re using
a countdown graphic for social media or to display on your website

Before you post any teaser content with a launch date, be sure your project is on schedule.

People are nosy! They love seeing behind-the-scenes peeks and pictures of your business. Consider documenting photos from a website team meeting or sharing some early sketches of the website so people can follow along in the process and see how much work you’re putting into this project.

Upload a few images or short clips as Stories, Reels or carousels. This will help boost your content and draw more interest.

3. Announcement email

People are busy! They may not see your social media posts announcing the news, so get into their mailboxes (virtual or physical) with a special announcement* once the website is live. Keep the email short with a screenshot of your new home page, and a link to your new website.

* Always be sure you have their permission to email or mail them.

Fun idea: Encourage people to click through and interact with your new website by running a contest like a scavenger hunt. Ask them to find specific pieces of information throughout your website and submit their answers to win a prize.

Also: highlight how you’ve improved things for them – faster navigation, better mobile UX, AI search help, improved accessibility.

4. Distribute a press release

People love “newsworthy!” Does your website relaunch need a press release? If the changes are more cosmetic and don’t contain new branding or functionality, it may not warrant a press release. If you’re releasing brand new (or new to you) technology or functionality, then a press release can help build awareness of this milestone.

To determine if you need a press release, ask yourself two honest questions (and try not to answer in marketing-speak):

Is this going to have a significant impact on the lives of your visitors, customers, or clients?
Is your launch newsworthy?

If you can answer yes to both questions, consider distributing a press release (even if it’s just for your website). If not, a blog post on your website is a better option to “formally” announce your new website.

5. Write a blog post

People love reading blogs! Your blog is a great place to share more about your new website. Write a short post saying how excited you are for the new website and highlight a few new features or changes. Be sure to focus less on you and more on how this redesign will benefit your users.

Fun idea: If you have samples or screenshots of previous versions of your website, add screenshots of these sites within your blog post to show how you and your business have evolved over the years. It’s something we did in a blog post during the last big Out-Smarts website redesign announcement earlier this year.

6. Record a video or LIVE

Why stop at a blog post. Get a key member of your company (usually the owner, founder, or a PR team member) to record a video (or go LIVE) with the announcement. This is an opportunity for your visitors to see your excitement, which will get them excited about it too. You can post this video on social media, YouTube, or within the body of a blog post, along with your written announcement.

People love social! It’s a great place to tease and announce your new website because people are always watching and listening.

Get your graphic designer to create a series of graphics to accompany some short social media posts. Consider posting a few teaser or countdown posts before the launch, one or two on launch day, and a few in the weeks preceding the actual launch so it stays top of mind a bit longer.

You can use tools like Canva or motion-graphics apps to create professional-quality visuals.

Fun idea: Can you gamify your launch to engage with your followers? Run a contest, get people to guess how many hours the project took, or encourage people to “tag a friend” for a chance to win a prize.

8. Celebrate the launch offline or at events

If you’re attending a conference, hosting a workshop or meeting clients in person, use the opportunity to mention your new website. Add a slide in your presentation or hand out a QR code linking directly to the new site.

It’s a small thing, but it reinforces your message everywhere your brand shows up.

Once your new site is live and visitors start arriving, post a little banner or pop-up message to let people know the site has changed. Something like:

“Welcome! We’ve redesigned our site — explore the new features.”

Keep it subtle and mobile-friendly. In 2025/26, you could even personalise it for returning visitors:

“Welcome back! Try our new search powered by AI for quicker results.”

Remember: avoid intrusive full-screen pop-ups, you want to enhance user experience, not interrupt it.

A redesign tends to create a spike in interest — but many businesses let things fade once the launch is “over”. Don’t let that happen to you. Keep the momentum going by:

Publishing blog posts about specific new features or how to use them
Sharing social posts weeks after launch to highlight improvements
Asking your audience for feedback and showing you listened
Using analytics to identify where users drop off, then refine your site accordingly
Keeping your site technically up to date (speed, AI-search, mobile UX, accessibility) so users know you’re serious about ongoing improvement

Your website relaunch is a platform for ongoing growth — treat it as the beginning of a new chapter, not the end of the project.

When was your last website redesign?

Is your website still serving your needs? If not, let’s talk about what a website redesign can look like for you. Our team can help with the planning, design, coding, and content for your website and help plan your website announcement plan.

Updated: November 19 2025

Author Bio:
Mhairi Petrovic is the founder of Out-Smarts Marketing, a digital marketing agency helping purpose-driven organisations build ethical, accessible, high-performing websites and marketing systems. She’s passionate about transparent marketing, measurable results, and making the web a kinder, more useful place for everyone. Connect with Mhairi on LinkedIn.