Digital Marketing Blog | Read Out-Smarts' Marketing Blog

Search Engine Optimization – Small Business SEO Checklist

Search Engine Optimisation (SEO) isn’t something that should happen as an afterthought. If you are planning a blog post, a new page on your small business website or other content such as an event, new product or service, it is important to consider SEO right at the start. If you do so then your post, […]

Listing Your Business on Google

Posted in Small Business Social Media Marketing | Tagged Google google business directory Google my business Listing Your Business on Google Mhairi Petrovic

Is your business listed on Google? Listing your business on Google is a great way to help you get discovered and it also goes a long way to validate your business. In Canada most of us use Google to search the Internet so having a presence there is vital. To find out if your business is […]

It’s Time For a Digital Detox

Posted in Seminars and Workshops Small Business Social Media Listening

This weekend at PowHERhouse speaker series in Sechelt, I spoke for 9 minutes about how important it is to take a digital detox. As a digital marketer I’ve learned this lesson the hard way (and take it from me, I am still learning). I was surprised by how many people came up to me after […]

Social Leadership – What It Means To Me

Posted in Social Media Marketing

Yesterday I was invited, at the last minute, to join a panel of articulate and gifted women to present and discuss women in leadership for the Women in Leadership Foundation mentorship program here in Vancouver. I was honoured to be part of such an esteemed group that included Cindy Hogg – Moving the Human Spirit, Agnes […]

Websites That Showcase Brand and Style

Posted in Clients Online Marketing Professional Services Small Business Websites

A business owner recently asked to see some examples of websites we’ve worked on so that they could get a feel for our ‘style’. It’s a great question and most companies that create sites for clients do have a distinct style. At Out-Smarts though, it’s not about us it’s all about capturing our clients’ style […]

11 Tips For Staying CASL (Canadian Anti Spam Legislation) Compliant – Small Businesses

Posted in Email Campaigns Internet Marketing Strategy Online Marketing Social Media Marketing | Tagged CASL

With the Canadian Anti Spam Legislation just days away from becoming the law, here are 12 tips to help you get opt ins and to remain email compliant. If in any doubt or you have any questions, consult a lawyer. 1. Sort your lists – if you already have an opt in process then those […]

When Is It Okay to Make Contact Electronically – CASL (Canadian Anti Spam Legislation)

Posted in Communication Email Campaigns Social Media Marketing | Tagged CASL

Canadian Anti Spam Legislation comes into force on July 1st. After this date you will no longer be able to send electronic communication via Email, SMS, Social Media or IMS (basically any electronic communication means) and could face hefty fines if you do so unless they fall under the following: CASL Recipient Exemptions you are […]