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How to Use Google Grants and AdWords for Non-Profits: Important Changes You Should Be Aware of in 2018

Posted in AdWords Analytics Internet Advertising Internet Marketing Strategy Marketing Online Marketing Websites

Did you know that Google offers ad grants for non-profit an charity organizations in Canada, allowing them to run their AdWords with a budget of $10,000 per month? If you run a charity or non-profit, this is something you have to take advantage of – it’s free advertising and drives targeted traffic to your site […]

Marketing Predictions and Digital Trends for 2018

Posted in Email Campaigns Facebook Instagram Internet Advertising Internet Marketing Strategy Marketing Mobile Marketing Online Marketing SEO Social Media Marketing Websites | Tagged 2018 Digital Trends Email Campaigns marketing Marketing Strategies Search Engine Optimisation SEO Social Media Marketing Website Design Trends

Ten years into the great social media experiment and 2017 was the year we saw Facebook hit the 2 billion user mark, the proliferation of real-time video across social platforms and the continuing email renaissance. With 2018 coming up fast upon us what better time to reflect on the past year, to dust off the […]

E Marketing – Add It To Your Marketing Mix Right Now

Posted in Email Campaigns Internet Marketing Strategy Uncategorised

Did you know that email is the most popular activity on smartphones or that 53% of people open email on their mobile phones? Over the past few years, email marketing has seen a huge renaissance. E marketing isn’t as sexy as social media but it is a workhorse and when it comes to conversions it […]

5 Things You Don’t Know About Google AdWords But Should

Posted in Uncategorised

Google’s AdWords platform is a great way to advertise online. It allows you to pay to show up on the first page of Google for search terms that your targeted audience might use to look for products or services online. You can choose which geographical area you want your ads to show up in and […]

How Does Meta Pixel Work – Getting Set Up

Posted in Facebook Internet Advertising Uncategorised

**Article Updated June 2025** Meta Pixel Setup Guide: Track, Optimise, and Grow with Smarter Facebook Ads Advertising on Facebook has become more advanced than ever, offering a range of tools to help you build your audience, capture attention, and drive traffic to your website. Learn how to set up and use the Meta Pixel (formerly […]

How to Advertise on Facebook – Updated

Posted in Facebook Internet Advertising Social Media Marketing | Tagged advertising on Facebook advertising on Instagram Facebook Facebook ads

** Article Updated June 2025** Thinking about running Facebook or Instagram ads in 2025? You’re in the right place. This updated guide breaks down everything you need to know to advertise on Facebook using Meta Ads Manager, from setting up your business account and choosing the right objective, to defining your target audience, setting a […]

Website Bounce Rate and the 8-Second Rule

Posted in Content Marketing Small Business Websites | Tagged 8-second-rule bounce rate website first impression website impact Websites

You have seconds to convince a first-time visitor to stay on your website. Approximately 50% of them leave within those first 8 precious seconds for a number of reasons, but there are ways you can reduce your website bounce rate. Your website should make the best first impression so that it convinces visitors to stay. […]