Marketing Blog

Sign in front of wooden background that says #twitter, with a bird icon

Twitter Pros and Cons: The Future of Elon Musk’s Twitter

The social media world has been watching the recent $44 billion acquisition of Twitter by billionaire Elon Musk. Since officially purchasing the company (Oct 27, 2022), the world of Twitter has been in a state of uncertainty. Mainly, brands are wondering about the viability of the platform’s future. As an organisation or brand, you want […]

7 Best, Scroll-Stopping First Post Ideas to Introduce Your Business on Instagram

Posted in Social Media Marketing Social Networking Uncategorised

Your first post on your Instagram account will help introduce your business to the world and set the tone for the rest of your feed.It needs to be a scroll-stopping post…But what should that first post be? Here are 7 scroll-stopping first-post ideas, examples, and templates for your Instagram feed’s first posts:

Awesome Instagram Reels To Grow Your Business

Posted in Blogging Instagram Social Media Marketing Uncategorised

What are Reels? Reels are brief, entertaining videos on Instagram and Facebook. They’re a fun and engaging way to view content and can be used effectively for businesses. Similar to the content of TikTok, Reels are short-form videos that show up on your Instagram feed, stories and Reel explore page. The fun part is that […]

Hands from above painting "go green" on a piece of paper

Green Marketing or Just Greenwashing? How to Get it Right

Posted in Marketing

You’re a savvy business owner. You know people love to buy from businesses that care about the environment. So, you push some positive environmental messaging in your marketing but are hit with backlash! People claim you’re greenwashing (making false or inaccurate environmental claims), so you go into crisis management mode to back up your claims […]

Image of hashtag on a notebook with pencil

Everything you need to know about #Hashtags

Posted in Hashtag Instagram LinkedIn Social Media Marketing Twitter

Did you know that hashtags have a genuine value for growing your business online? They are a very important part of your social media marketing. If you know how to use them properly, the results can be fascinating and impactful. You have probably seen hashtags on Instagram and X (formerly Twitter), and we can bet […]

Giveaway – Win a Free SEO Audit

Posted in Contest

To celebrate summer and our LOVE of SEO. We are excited to announce that we are giving away a FREE SEO audit to one lucky winner (valued at over $3,000). Our Search Engine Optimization audit includes: Once we complete the audit, we put together and present a report that is easy for you to understand. […]

Local Search Marketing – Google My Business Optimization – The Right Way!

Posted in Local Search Small Business

Local search marketing is vital for every business to get found on Google by potential customers in their community. When it comes to being discovered in the pool of similar businesses, the directory formerly known as Google My Business and now called Google Business Profile (GBP) is essential. Setting up and optimizing GBP properly is […]