When Is It Okay to Make Contact Electronically – CASL (Canadian Anti Spam Legislation)
Posted in CommunicationEmail CampaignsSocial Media Marketing | Tagged CASL
Canadian Anti Spam Legislation comes into force on July 1st. After this date you will no longer be able to send electronic communication via Email, SMS, Social Media or IMS (basically any electronic communication means) and could face hefty fines if you do so unless they fall under the following: CASL Recipient Exemptions you are […]
Link Building – 9 Ways to Get More Links to Your Website
Posted in Internet Marketing StrategyOnline Marketing | Tagged Easy Ways To Get More Links to Your WebsiteImprove Google RankingLink BuildingOnline Marketingout-smarts marketingRankSearch Engine OptimisationSEOsocial bookmarkingsocial links
What is Link Building Link building is the process of getting external sites to link back to your site. The more of these links you have from high-quality sites the more this positively impacts your position in the search engine results pages. Here at Out-Smarts, we often get asked to assess company websites from a […]
Breaking down social media barriers for Advisors
Posted in Social Media Marketing
A recent study by Fidelity Investments found that 34% of younger investors (those aged of 21 – 47) stated that it was important that that their advisors have a social media presence. Consider also that 46% of investors using social media do not have a financial advisor. Sounds like the proverbial pot of gold at […]
Out-Smarts Endorsed by DundeeWealth Management
Posted in Out-Smarts NewsProfessional ServicesSocial Media Marketing | Tagged DundeeWealth Management
We’re excited to announce that Out-Smarts Marketing has been endorsed by HollisWealth Management, the wealth management company owned by Scotiabank, to provide social media and digital marketing services for its advisor teams across Canada. This is part of a leading edge social media initiative that includes a social media resource portal and the roll out […]
Create a Content Schedule for Facebook
Posted in FacebookInfographicsSocial Media Marketing | Tagged editorial schedulefacebook contentfacebook marketingfacebook page updatesfacebook status updatesout-smarts marketing
For those of us who manage Facebook pages, coming up with fresh ideas for content that will engage your audience can be a challenge. Rather than posting content adhoc, it is a really good practice to get into the habit of creating a content schedule for Facebook. Similar to an editorial schedule for a magazine, […]
Your Twitter Feed Sucks – Here’s How To Fix It
Posted in Internet Marketing StrategySocial Media MarketingTwitter | Tagged fix TwitterMhairi PetrovicMy Twitter Feed SucksTwitterTwitter feed sucksTwitter techniques to grow businessTwitter Tips for Business
75% of Tweets go unnoticed and fewer than 5% get retweeted. If this resonates then perhaps you should get off Twitter and start doing something more productive. Or, you could consider the following list of tips to make better use of Twitter for business development.
9 Tips for Building and Implementing Effective Social Media Strategies
Posted in Internet Marketing StrategyOnline MarketingSocial Media Marketing | Tagged 9 tips for building and implementing effective social media strategiesbusiness social media strategyhelp with social media strategyhow to create a social media strategyhow to use social media for businessMhairi Petroviconline marketing strategyonline strategyout-smarts marketingSocial media strategysocial strategy
Many businesses fail when it comes to social media. Why? Because organisations don’t give due consideration to strategy before they start. A social media strategy can be as long or as short (on the back of a napkin!) as you want it to be, but it should take into account and reflect: Your brand, message, […]
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