For those of us who manage Facebook pages, coming up with fresh ideas for content that will engage your audience can be a challenge. Rather than posting content adhoc, it is a really good practice to get into the habit of creating a content schedule for Facebook. Similar to an editorial schedule for a magazine, a Facebook content schedule outlines what you will post about at specific times throughout the week.
The infographic below from contains a great example of content creation strategies that will help you stay on track and engage your audience.
Note that how often post updates to your Facebook page will vary by audience. If your target audience is younger ( under 35) then posting several times a day is expected but if your target audience is older then once a day might suffice and more often will be a put off. Finding your own secret sauce will depend on trial and error.
When you are posting content to your Facebook business page, remember that text such as inspirational quotes, anecdotes and updates, is likely to garner more interactions than posting links and that photos and videos get even better response rates.
Having a schedule like this can really help you stay on track and will improve your productivity in this social network.
http://www.pinterest.com/pin/159526011772821996/
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MCNG Marketing says:
I definitely agree that setting up an editorial calendar for Facebook is important. It’s difficult to come up with fresh new content all the time, but it’s also important to do some split testing to see what times work best for posting, because depending on the demographics, many I’ve found log in during prime time. I feel that it’s more important to be able to find content that engages fans and encourages posts to go viral, which requires patience and creativity than to post multiple times through out the day.