A business owner recently asked to see some examples of websites we’ve worked on so that they could get a feel for our ‘style’. It’s a great question and most companies that create sites for clients do have a distinct style.
At Out-Smarts though, it’s not about us it’s all about capturing our clients’ style (or brand!). We work hard during our discovery process to truly understand our client’s style and goals and to make sure that this shines through in the sites we build.
Here’s an example from a site we launched recently. The client is Port Moody Integrated Health, a clinic that provides Naturopathy, Chiropractic and Massage Therapy services.
When we started working together they had a vision of a site that is uncluttered and easy for people to navigate on any device, one that contained exactly the information that their clients required and, most importantly, conveyed tranquility and natural balance (this is how people feel when they leave the clinic). The site also had to have a west coast feel.
We created a scrolling parallax site that is responsive to major devices. The background image on the main page is the rainforest of BC. Clients can easily click on the navigation to book and appointment, find forms or locate their clinic. It’s also integrated to their online booking app so that clients can easily schedule their appointments online.
Whether it’s websites, social media or search for us it’s not about our style, it’s about finding our client’s style and we work hard to make surer we do that.
We’re excited to announce that Out-Smarts Marketing has been endorsed by HollisWealth Management, the wealth management company owned by Scotiabank, to provide social media and digital marketing services for its advisor teams across Canada.
This is part of a leading edge social media initiative that includes a social media resource portal and the roll out of a social media management tool to ensure compliance for advisors using these tools.
Out-Smarts can support advisor teams in a number of different areas (in fact, we like to tailor our services to the exact needs of our clients). We’ve been working with advisor teams like HPC Wealth Management and Allan Financial for almost two years to build, implement and manage effective social media campaigns so we’re excited to get the chance to work with more DundeeWealth affiliates. Our social media services for advisors cover:
- Strategy development – defining Internet strategies based in the advisors team’s needs, goals and audience)
- Creation – building a branded on-line presence through search optimized websites and the right social media tools
- Management – managing the on-line presence so that advisors can get on with building business
- Measuring – determining whether the on-line marketing is working to grow reputation and reach new, younger clients
- Education and coaching – showing advisors how to effectively build their Internet marketing in house.
The financial sector has been a laggard when it comes to social media and on-line marketing so it’s great to see DundeeWealth take the lead. It’s even better to be involved in the project.
If you are a DundeeWealth advisor looking to the Internet to grow your book, please contact us, we’d love to explore how we can help.