Top 10 Tips to Quickly Build Your Instagram Following
Posted in HashtagInstagramMobile MarketingOnline MarketingSocial Media Marketing
This article was updated in March 2024. In ever evolving world of social media, Instagram still stands out as one of the main platforms for organisations to build their brand, to connect with their audience, foster engagement, and ultimately, drive growth. Instagram remains a great place for businesses to showcase their personality, values, and offerings […]
How to Use Google Grants and AdWords for Non-Profits: Important Changes You Should Be Aware of in 2018
Posted in AdWordsAnalyticsInternet AdvertisingInternet Marketing StrategyMarketingOnline MarketingWebsites
Did you know that Google offers ad grants for non-profit an charity organizations in Canada, allowing them to run their AdWords with a budget of $10,000 per month? If you run a charity or non-profit, this is something you have to take advantage of – it’s free advertising and drives targeted traffic to your site […]
Marketing Predictions and Digital Trends for 2018
Posted in Email CampaignsFacebookInstagramInternet AdvertisingInternet Marketing StrategyMarketingMobile MarketingOnline MarketingSEOSocial Media MarketingWebsites | Tagged 2018Digital TrendsEmail CampaignsmarketingMarketing StrategiesSearch Engine OptimisationSEOSocial Media MarketingWebsite Design Trends
Ten years into the great social media experiment and 2017 was the year we saw Facebook hit the 2 billion user mark, the proliferation of real-time video across social platforms and the continuing email renaissance. With 2018 coming up fast upon us what better time to reflect on the past year, to dust off the […]
Websites That Showcase Brand and Style
Posted in ClientsOnline MarketingProfessional ServicesSmall BusinessWebsites
A business owner recently asked to see some examples of websites we’ve worked on so that they could get a feel for our ‘style’. It’s a great question and most companies that create sites for clients do have a distinct style. At Out-Smarts though, it’s not about us it’s all about capturing our clients’ style […]
11 Tips For Staying CASL (Canadian Anti Spam Legislation) Compliant – Small Businesses
Posted in Email CampaignsInternet Marketing StrategyOnline MarketingSocial Media Marketing | Tagged CASL
With the Canadian Anti Spam Legislation just days away from becoming the law, here are 12 tips to help you get opt ins and to remain email compliant. If in any doubt or you have any questions, consult a lawyer. 1. Sort your lists – if you already have an opt in process then those […]
Link Building – 9 Ways to Get More Links to Your Website
Posted in Internet Marketing StrategyOnline Marketing | Tagged Easy Ways To Get More Links to Your WebsiteImprove Google RankingLink BuildingOnline Marketingout-smarts marketingRankSearch Engine OptimisationSEOsocial bookmarkingsocial links
What is Link Building Link building is the process of getting external sites to link back to your site. The more of these links you have from high-quality sites the more this positively impacts your position in the search engine results pages. Here at Out-Smarts, we often get asked to assess company websites from a […]
9 Tips for Building and Implementing Effective Social Media Strategies
Posted in Internet Marketing StrategyOnline MarketingSocial Media Marketing | Tagged 9 tips for building and implementing effective social media strategiesbusiness social media strategyhelp with social media strategyhow to create a social media strategyhow to use social media for businessMhairi Petroviconline marketing strategyonline strategyout-smarts marketingSocial media strategysocial strategy
Many businesses fail when it comes to social media. Why? Because organisations don’t give due consideration to strategy before they start. A social media strategy can be as long or as short (on the back of a napkin!) as you want it to be, but it should take into account and reflect: Your brand, message, […]