How to Use Google Grants and AdWords for Non-Profits: Important Changes You Should Be Aware of in 2018
Posted in AdWordsAnalyticsInternet AdvertisingInternet Marketing StrategyMarketingOnline MarketingWebsites
Did you know that Google offers ad grants for non-profit an charity organizations in Canada, allowing them to run their AdWords with a budget of $10,000 per month? If you run a charity or non-profit, this is something you have to take advantage of – it’s free advertising and drives targeted traffic to your site […]
Marketing Predictions and Digital Trends for 2018
Posted in Email CampaignsFacebookInstagramInternet AdvertisingInternet Marketing StrategyMarketingMobile MarketingOnline MarketingSEOSocial Media MarketingWebsites | Tagged 2018Digital TrendsEmail CampaignsmarketingMarketing StrategiesSearch Engine OptimisationSEOSocial Media MarketingWebsite Design Trends
Ten years into the great social media experiment and 2017 was the year we saw Facebook hit the 2 billion user mark, the proliferation of real-time video across social platforms and the continuing email renaissance. With 2018 coming up fast upon us what better time to reflect on the past year, to dust off the […]
Website Bounce Rate and the 8-Second Rule
Posted in ContentMarketingSmall BusinessWebsites | Tagged 8-second-rulebounce ratewebsite first impressionwebsite impactWebsites
You have seconds to convince a first-time visitor to stay on your website. Approximately 50% of them leave within those first 8 precious seconds for a number of reasons, but there are ways you can reduce your website bounce rate. Your website should make the best first impression so that it convinces visitors to stay. […]
Websites That Showcase Brand and Style
Posted in ClientsOnline MarketingProfessional ServicesSmall BusinessWebsites
A business owner recently asked to see some examples of websites we’ve worked on so that they could get a feel for our ‘style’. It’s a great question and most companies that create sites for clients do have a distinct style. At Out-Smarts though, it’s not about us it’s all about capturing our clients’ style […]