Category: Content

Finding Great (And Legal) Images for Your Website and Social Media

Posted in ClientsCommunicationContent | Tagged BloggingbrandingOnline Marketingsocial media for small business

Images are an essential inclusion in your website, blog post, or social media. They can help you get more shares and interactions on articles and social media and create a visually-attractive user experience on your website. However, did you know it’s illegal to use some images you find online in your business? There are laws […]

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Content Marketing: Complete Guide To Content Strategy, Content Calendars & Generating Profit

Posted in ContentMarketingOnline Marketing

Content is king or so the saying goes (we prefer content is queen but that’s a whole other story). Over the last few years, as digital technologies and social networks have grown, content creation has become the main pillar of successful online marketing strategies.

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Announcing The Launch of Our New Website

Posted in Case StudiesContentOut-Smarts NewsWebsites

It’s our 19th birthday this month (this week in fact) and in honour of this momentous achievement, we’re launching our brand new website. Launching a new website is always thrilling and exhilarating, made even more exciting when it is the culmination of months of hard work (and even longer in rumination and brainstorming).

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Website Bounce Rate and the 8-Second Rule

Posted in ContentMarketingSmall BusinessWebsites | Tagged 8-second-rulebounce ratewebsite first impressionwebsite impactWebsites

You have seconds to convince a first-time visitor to stay on your website. Approximately 50% of them leave within those first 8 precious seconds for a number of reasons, but there are ways you can reduce your website bounce rate. Your website should make the best first impression so that it convinces visitors to stay. […]

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