Email marketing is a great way for small businesses to connect with their audience and nurture leads in a personal way. The benefits are endless, however, this tool is often under utilizied, or not used to its full potential. Many small businesses avoid email marketing because it seems like just another thing on their plate or they aren’t seeing any payoff. That’s a big mistake.
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Have you heard about the new tool everyone is buzzing about? ChatGPT is a new artificial intelligence, created in 2021 by OpenAI, a research organization focused on the development and promotion of friendly artificial intelligence. It is one of the largest and most advanced artificial intelligence systems available to the public today and has the potential to be an extremely helpful tool for a wide range of uses. We’re fascinated by this technology and are excited to explore ways it can be used in our agency and other businesses.
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Reels are brief, entertaining videos on Instagram and Facebook. They’re a fun and engaging way to view content and can be used effectively for businesses.
Similar to the content of TikTok, Reels are short-form videos that show up on your Instagram feed, stories and Reel explore page. The fun part is that you actually get to see Reels from accounts all over the world and not just from those you follow. They can be addictive too – it’s hard to stop watching!
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Right before the pandemic hit, Out-Smarts began work with Arete Safety Training and Protection Inc. to improve their Google Ads and increase their pay-per-click (PPC) leads. The results were outstanding and due to our effective strategies, leads and conversions took off and they landed one of their biggest clients ever.
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Social Media Marketing is constantly evolving, and so are the strategies and tactics behind it. Before, social media used to be a place to connect with the people around you, a place to share your thoughts, events, or anything that you wanted to. Today, it looks a bit different, with the same intent but more purpose. Businesses have joined social media en masse with the intention to connect with their audience at their convenience, to engage and nurture followers online, where they feel the most comfortable.
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People will spend an average of 7 minutes reading a blog post on your website if the content is good. Blogging is becoming one of the best ways to show your company’s unique expertise when done as part of a longer-term marketing and content strategy to attract and retain customers. Ready for some expert business blog tips?
82% of marketers actively use content marketing formats like blogging for their company, and over half say it’s an effective strategy. Those who don’t get successful long-term ROI from blogging are likely missing some key elements of its design and execution.
In this article, we will debunk some common misconceptions you may have about blogging for your company, and share some business blog tips. We hope it inspires you to start or update your online marketing strategy to include blogging.
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They say content is king and this statement rings true when keeping your website fresh and up-to-date. Optimizing blog posts or website content can effectively boost the digital performance of your site. It can also enhance your Search Engine Optimization (SEO) resulting in more of your target audience finding you online.
According to HubSpot, businesses who consistently provide new content on their website (in the form of blogs) are 13 times more likely to experience a positive return-on-investment with their efforts.
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