Category: Blogging

Email Marketing for Small Businesses

Posted in Blogging

Email marketing is a great way for small businesses to connect with their audience and nurture leads in a personal way. The benefits are endless, however, this tool is often under utilizied, or not used to its full potential. Many small businesses avoid email marketing because it seems like just another thing on their plate […]

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How To Use ChatGPT To Your Advantage for Marketing and Small Business

Posted in BloggingUncategorised

What is ChatGPT? Have you heard about the new tool everyone is buzzing about? ChatGPT is a new artificial intelligence, created in 2021 by OpenAI, a research organization focused on the development and promotion of friendly artificial intelligence. It is one of the largest and most advanced artificial intelligence systems available to the public today […]

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Awesome Instagram Reels To Grow Your Business

Posted in BloggingInstagramSocial Media MarketingUncategorised

What are Reels? Reels are brief, entertaining videos on Instagram and Facebook. They’re a fun and engaging way to view content and can be used effectively for businesses.  Similar to the content of TikTok, Reels are short-form videos that show up on your Instagram feed, stories and Reel explore page. The fun part is that […]

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Google Ads and Consulting Case Study – Arete Safety Training

Posted in BloggingCase StudiesClients

Right before the pandemic hit, Out-Smarts began work with Arete Safety Training and Protection Inc. to improve their Google Ads and increase their pay-per-click (PPC) leads. The results were outstanding and due to our effective strategies, leads and conversions took off and they landed one of their biggest clients ever.

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The Ultimate Guide to Paid vs. Organic Social Media

Posted in BloggingSocial Media Marketing | Tagged Social Media Marketing

Social Media Marketing is constantly evolving, and so are the strategies and tactics behind it. Before, social media used to be a place to connect with the people around you, a place to share your thoughts, events, or anything that you wanted to. Today, it looks a bit different, with the same intent but more […]

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Business Blog Tips: Debunking Blogging Myths

Posted in Blogging

People will spend an average of 7 minutes reading a blog post on your website if the content is good. Blogging is becoming one of the best ways to show your company’s unique expertise when done as part of a longer-term marketing and content strategy to attract and retain customers. Ready for some expert business […]

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Optimizing Blog Posts or Website Content

Posted in BloggingUncategorised

They say content is king and this statement rings true when keeping your website fresh and up-to-date. Optimizing blog posts or website content can effectively boost the digital performance of your site. It can also enhance your Search Engine Optimization (SEO) resulting in more of your target audience finding you online. According to HubSpot, businesses […]

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