Content is king or so the saying goes (we prefer content is queen but that’s a whole other story). Over the last few years, as digital technologies and social networks have grown, content creation has become the main pillar of successful online marketing strategies.
Digital accessibility means making a website, digital app, or online document accessible to people of all levels of ability. It is an essential part of good website design and user experience that is often overlooked. In some parts of the world like here in Canada, it is required by law.
Continue reading
The year 2020 has shaken up different marketing trends, and with 2021 just around the corner, there are many things worth considering to stay afloat.
Social justice movements, the changing global economic landscape and of course, the pandemic, have made our world more connected than ever. These events have completely transformed the way we look at digital marketing and advertising.
With every year’s end, it’s always a good idea to keep a close pulse on what’s on the horizon when it comes to marketing trends for 2021.
When customers are in the research phase of the sales cycle, how will they find you?
The research phase of the Buyer Journey is a stage that all customers will go through before making a purchase (we discuss this in greater detail in a previous blog post). It is a safe bet that many (if not all) of these customers are doing their research digitally.
Continue reading
Pinterest marketing – yes, this platform has come a long way from being a place to share recipes and interior decor. Pinterest is one of the most underutilized, yet effective marketing tools for businesses.
But we understand the hesitation behind using this as a marketing tool. With Instagram, Facebook and TikTok being one of the most used social media platforms for marketing, it can seem daunting to learn something completely new.
Continue reading
Websites nowadays are making it even easier to connect directly with their customers using chatbot marketing. You’ve probably seen this on websites already. Some Chatbots are either a pop-up or appear as a small icon on the bottom right-hand corner of the page.
Continue reading
When you think of the short-form video platform, TikTok, you may picture a teenager filming themselves doing a viral dance video. But dancing is just one of the popular forms of content being uploaded to the app that has taken the world by storm and is all over the news right now as we wait to see if it will be banned in the US or bought out.
Continue reading
info@out-smarts.com
604 909 3532
