Case Studies – Unlock the Hidden Gem in Your Marketing Toolbox
Posted in Uncategorised
Case studies are awesome. They’re an often overlooked tactic in the marketing world and an important tool that we rely on here at Out-Smarts. Aside from generating leads and influencing sales, case studies build trust, strengthen credibility, drive traffic to our site and show potential clients the value we can add. We use case studies […]
How To Use ChatGPT To Your Advantage for Marketing and Small Business
Posted in BloggingUncategorised
What is ChatGPT? Have you heard about the new tool everyone is buzzing about? ChatGPT is a new artificial intelligence, created in 2021 by OpenAI, a research organization focused on the development and promotion of friendly artificial intelligence. It is one of the largest and most advanced artificial intelligence systems available to the public today […]
7 Best, Scroll-Stopping First Post Ideas to Introduce Your Business on Instagram
Posted in Social Media MarketingSocial NetworkingUncategorised
Your first post on your Instagram account will help introduce your business to the world and set the tone for the rest of your feed.It needs to be a scroll-stopping post…But what should that first post be? Here are 7 scroll-stopping first-post ideas, examples, and templates for your Instagram feed’s first posts:
Awesome Instagram Reels To Grow Your Business
Posted in BloggingInstagramSocial Media MarketingUncategorised
What are Reels? Reels are brief, entertaining videos on Instagram and Facebook. They’re a fun and engaging way to view content and can be used effectively for businesses. Similar to the content of TikTok, Reels are short-form videos that show up on your Instagram feed, stories and Reel explore page. The fun part is that […]
ESG Marketing: How To Do It Right
Posted in Uncategorised
You know the importance of messaging. Get it wrong, and your business could fail. Get it right, and your company can see success. If you have an environmental, social, or governance (ESG) message to share, this must be communicated in the right way if you want it to benefit your business and your sustainability values. […]
4 Feel-Good Marketing Campaigns to Spark Joy (and how to start yours)
Posted in Uncategorised | Tagged marketingmarketing strategy
Would you consider yourself someone driven by logic and rational thinking or your emotions? While many of us have an analytical mindset (or like to think we do), it’s more likely your feelings towards the company or purchase outcome that will guide your decision. Some of the most successful marketing campaigns appeal to people’s emotional […]
13 Rules for Ethical Social Media Marketing
Posted in Social Media MarketingSocial NetworkingUncategorised | Tagged ethicssocial media
Have you considered the ethical issues with social media marketing in your business? If recent events have taught us anything, we know that what we write on social media is being watched, interpreted, and judged in many different ways. What you post on social media represents and reflects back on your business. If you want […]