Website Bounce Rate and the 8-Second Rule
Posted in ContentMarketingSmall BusinessWebsites | Tagged 8-second-rulebounce ratewebsite first impressionwebsite impactWebsites
You have seconds to convince a first-time visitor to stay on your website. Approximately 50% of them leave within those first 8 precious seconds for a number of reasons, but there are ways you can reduce your website bounce rate. Your website should make the best first impression so that it convinces visitors to stay. […]
Search Engine Optimization – Small Business SEO Checklist
Posted in SEOSmall Business
Search Engine Optimisation (SEO) isn’t something that should happen as an afterthought. If you are planning a blog post, a new page on your small business website or other content such as an event, new product or service, it is important to consider SEO right at the start. If you do so then your post, […]
It’s Time For a Digital Detox
Posted in Seminars and WorkshopsSmall BusinessSocial Media Listening
This weekend at PowHERhouse speaker series in Sechelt, I spoke for 9 minutes about how important it is to take a digital detox. As a digital marketer I’ve learned this lesson the hard way (and take it from me, I am still learning). I was surprised by how many people came up to me after […]
Websites That Showcase Brand and Style
Posted in ClientsOnline MarketingProfessional ServicesSmall BusinessWebsites
A business owner recently asked to see some examples of websites we’ve worked on so that they could get a feel for our ‘style’. It’s a great question and most companies that create sites for clients do have a distinct style. At Out-Smarts though, it’s not about us it’s all about capturing our clients’ style […]