Google Reviews – How (and why) To Get More Reviews for Your Business
Posted in Internet Marketing StrategyOnline MarketingSmall BusinessSocial Media Marketing
Have you ever received a bad review of your business? If you’ve put your heart and soul into your business, receiving a negative review on Google Reviews can feel like a punch in the gut. It can also hurt your brand reputation!
36 Questions to Ask During Buyer Persona Interviews
Posted in Online Marketing | Tagged Online Marketingpersonastarget market
You’re going to create a semi-fictional character and use it to attract the right people who will buy from your company. Yep! One of the best ways to help your company attract more clients or customers is to know precisely who you want to attract in the first place. The more you know about them, […]
Content Marketing: Complete Guide To Content Strategy, Content Calendars & Generating Profit
Posted in ContentMarketingOnline Marketing
Content is king or so the saying goes (we prefer content is queen but that’s a whole other story). Over the last few years, as digital technologies and social networks have grown, content creation has become the main pillar of successful online marketing strategies.
7 Marketing Trends for 2021: What To Expect
Posted in Online Marketing
The year 2020 has shaken up different marketing trends, and with 2021 just around the corner, there are many things worth considering to stay afloat. Social justice movements, the changing global economic landscape and of course, the pandemic, have made our world more connected than ever. These events have completely transformed the way we look […]
16 Tactics to Help Prospective Clients Find You in the Research Phase
Posted in MarketingOnline MarketingSEOSocial Media MarketingWebsites
When customers are in the research phase of the sales cycle, how will they find you? The research phase of the Buyer Journey is a stage that all customers will go through before making a purchase (we discuss this in greater detail in a previous blog post). It is a safe bet that many (if […]
Chatbot Marketing: How to Use it for your Online Sales Strategy
Posted in Online MarketingWebsites
Websites nowadays are making it even easier to connect directly with their customers using chatbot marketing. You’ve probably seen this on websites already. Some Chatbots are either a pop-up or appear as a small icon on the bottom right-hand corner of the page.
Being Virtual: Top Virtual Business Tools We Can’t Live Without
Posted in Online MarketingSmall Business
Since its inception in 2002, Out-Smarts has been a virtual organisation. We had a brief flirtation with bricks and mortar a few years ago but it wasn’t a good fit. A virtual organization is an organization involving detached and disseminated entities (from employees to entire enterprises) and requiring information technology to support their work and […]