Category: Marketing

TikTok Marketing in 2020: How to Use TikTok for Your Small Business

Posted in Internet Marketing StrategyMarketingSmall BusinessSocial Media Marketing

When you think of the short-form video platform, TikTok, you may picture a teenager filming themselves doing a viral dance video. But dancing is just one of the popular forms of content being uploaded to the app that has taken the world by storm and is all over the news right now as we wait […]

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Why Social Responsibility in Marketing Matters

Posted in Marketing

Sustainability, business transparency and employee security – these are just some examples of how businesses operate with social responsibility in mind.  In the modern world, business operations are moving beyond the traditional value proposition of offering quality products at an affordable price. A global study shows that 86% of consumers believe that companies should take […]

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Brilliant Summer Reads for Entrepreneurs

Posted in FunMarketingSmall Business

Summer’s in full swing, and it’s the perfect time to get caught up on a little business reading. Are you looking for entrepreneurial inspiration and not sure what to read next? We reached out to our influential colleagues to find out about the business books they are enjoying this summer. Read on to be inspired […]

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How to Use Google Grants and AdWords for Non-Profits: Important Changes You Should Be Aware of in 2018

Posted in AdWordsAnalyticsInternet AdvertisingInternet Marketing StrategyMarketingOnline MarketingWebsites

Did you know that Google offers ad grants for non-profit an charity organizations in Canada, allowing them to run their AdWords with a budget of $10,000 per month? If you run a charity or non-profit, this is something you have to take advantage of – it’s free advertising and drives targeted traffic to your site […]

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Marketing Predictions and Digital Trends for 2018

Posted in Email CampaignsFacebookInstagramInternet AdvertisingInternet Marketing StrategyMarketingMobile MarketingOnline MarketingSEOSocial Media MarketingWebsites | Tagged 2018Digital TrendsEmail CampaignsmarketingMarketing StrategiesSearch Engine OptimisationSEOSocial Media MarketingWebsite Design Trends

Ten years into the great social media experiment and 2017 was the year we saw Facebook hit the 2 billion user mark, the proliferation of real-time video across social platforms and the continuing email renaissance. With 2018 coming up fast upon us what better time to reflect on the past year, to dust off the […]

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Website Bounce Rate and the 8-Second Rule

Posted in ContentMarketingSmall BusinessWebsites | Tagged 8-second-rulebounce ratewebsite first impressionwebsite impactWebsites

You have seconds to convince a first-time visitor to stay on your website. Approximately 50% of them leave within those first 8 precious seconds for a number of reasons, but there are ways you can reduce your website bounce rate. Your website should make the best first impression so that it convinces visitors to stay. […]

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