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ESG Marketing: How To Do It Right

You know the importance of messaging. Get it wrong, and your business could fail. Get it right, and your company can see success. If you have an environmental, social, or governance (ESG) message to share, this must be communicated in the right way if you want it to benefit your business and your sustainability values.

Here’s what you need to know about ESG marketing strategies for your sustainably-minded business.

What is ESG marketing?

ESG stands for:

Environmental: This is how your company actively reduces or eliminates waste or lowers carbon emissions.
Social: This is about your reputation, the relationships between other companies and organizations, and your internal inclusion and diversity values.
Governance: These are the internal practices, controls, and procedures that oversee and govern the business.

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4 Feel-Good Marketing Campaigns to Spark Joy (and how to start yours)

Would you consider yourself someone driven by logic and rational thinking or your emotions? While many of us have an analytical mindset (or like to think we do), it’s more likely your feelings towards the company or purchase outcome that will guide your decision.

Some of the most successful marketing campaigns appeal to people’s emotional need for connection with others and self. It’s all about catering to what your target buyers want in an authentically emotional way.

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10 Genius Website Redesign Announcement Ideas

Unlike a good bottle of whisky, your website doesn’t get better with age. Most companies benefit from a website redesign every 3-5 years. With their launch, they also send out website redesign announcements to their raving fans.

Why should you redesign your website this often? Because your business focus and offerings have likely grown, and technology has also evolved.

From a technical perspective, web design and usability standards change frequently. If you’re not playing by their rules, you may be penalized in Google rankings and not appear as current and professional as your competitors.

Today though, we’re going to focus on all the fun you can have when you announce your new website. We will share some great ideas and outlets to share the news to build your brand, engage with your audience, and grow your business.

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36 Questions to Ask During Buyer Persona Interviews

You’re going to create a semi-fictional character and use it to attract the right people who will buy from your company. Yep! One of the best ways to help your company attract more clients or customers is to know precisely who you want to attract in the first place. The more you know about them, the better you can position your marketing to effectively engage them. That’s where creating buyer personas come in.

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