Marketing Blog

The Ultimate Guide to Paid vs. Organic Social Media

Posted in Blogging Social Media Marketing | Tagged Social Media Marketing

Social Media Marketing is constantly evolving, and so are the strategies and tactics behind it. Before, social media used to be a place to connect with the people around you, a place to share your thoughts, events, or anything that you wanted to. Today, it looks a bit different, with the same intent but more […]

Business Blog Tips: Debunking Blogging Myths

Posted in Blogging

People will spend an average of 7 minutes reading a blog post on your website if the content is good. Blogging is becoming one of the best ways to show your company’s unique expertise when done as part of a longer-term marketing and content strategy to attract and retain customers. Ready for some expert business […]

Person wearing blue "volunteer" shirt holding up a small globe

ESG Marketing: How To Do It Right

Posted in Uncategorised

You know the importance of messaging. Get it wrong, and your business could fail. Get it right, and your company can see success. If you have an environmental, social, or governance (ESG) message to share, this must be communicated in the right way if you want it to benefit your business and your sustainability values. […]

Woman holding her hands over her face while smiling in front of a red wall

4 Feel-Good Marketing Campaigns to Spark Joy (and how to start yours)

Posted in Uncategorised | Tagged marketing marketing strategy

Would you consider yourself someone driven by logic and rational thinking or your emotions? While many of us have an analytical mindset (or like to think we do), it’s more likely your feelings towards the company or purchase outcome that will guide your decision. Some of the most successful marketing campaigns appeal to people’s emotional […]

Image of floating cartoon icons on the screen of a phone, holding it with both hands.

13 Rules for Ethical Social Media Marketing

Posted in Social Media Marketing Social Networking Uncategorised | Tagged ethics social media

Have you considered the ethical issues with social media marketing in your business? If recent events have taught us anything, we know that what we write on social media is being watched, interpreted, and judged in many different ways. What you post on social media represents and reflects back on your business. If you want […]

Woman holding a coffee and looking at her phone, in front of a multicoloured wall outside

Influencer Marketing for Small Business – Can you really get a serious ROI?

Posted in Uncategorised | Tagged influencer marketing Social Media Marketing

The best advertising is advertising someone else does for you, which is why influencer marketing for small business comes in handy. Consumers are so bombarded and often a little distrustful of companies running around online, saying, “Buy from us. We’re the best.” You’re more likely to see a positive ROI when other people say how […]

Angry Woman Yelling into a Megaphone in front of a blue wall outside

10 Genius Website Redesign Announcement Ideas

Posted in Websites

Unlike a good bottle of whisky, your website doesn’t get better with age. Most companies benefit from a website redesign every 3-5 years. With their launch, they also send out website redesign announcements to their raving fans. Why should you redesign your website this often? Because your business focus and offerings have likely grown, and […]