Out-Smarts designed, developed and optimized a responsive one-page website that integrated to Eventbrite to promote registration for Pacific Immigrant Resources Society’s Innovation in Childcare Hackathon.
Category: Case Studies
Search Engine Optimization – Fairware Case Study
Out-Smarts worked with Fairware on search engine optimization through two redesigns, launching both new websites with no perceivable drop in traffic despite there being a complete revamp of the user flow, maintaining page one rank and growing traffic, with organic search rates up over 30%.
Website Development, SEO, Consulting – Indalma Case Study
Out-Smarts worked with Indalma Creative collaboratively to develop a custom new WordPress website, complete with SEO and ongoing web maintenance.
Custom App Development – Pacific Forage Bag Supply Case-Study
Pacific Forage Bag Supply is an agricultural firm founded in 1995 that supplies silage equipment and seeds. Co-owner Alexis sells specialized equipment to dairy farmers that helps them reduce feed loss from rot and spoilage. In the past, she’s relied on a helpful but outdated sales tool built in Excel to help her show farmers what they stand to gain from using the equipment. The tool did its job but was harder to use than it needed to be. Despite the essential information it provided her clients, the spreadsheet was becoming a hindrance to her sales process. Alexis approached Out-Smarts to explore the possibility of replacing the tool with a custom app.
Search Engine Optimisation, Google Ads, Google Analytics – Out-Smarts Case Study
Out-Smarts worked with the Acne and Rosacea Society of Canada to drive targeted traffic to their two websites, Rosacea Help and Acne Action increasing website traffic by 60-200% in one year.
Background
Sue, the Executive Director of the Acne and Rosacea Society of Canada, attended Out-Smarts’ founder Mhairi Petrovic’s Introduction to SEO, Analytics and Google Ads course at Capilano University. After learning about Out-Smarts expertise in the SEO and Google Ads fields at first hand, she engaged our company on a one year contract and saw enormous value and an ROI that produces results year after year.
About Acne and Rosacea Society of Canada
The Acne and Rosacea Society of Canada is a national not for profit organization led by Canadian dermatologists. They offer hope and help to acne and rosacea sufferers by providing independent, reputable and current information on these conditions and raising awareness. We were honored to work with an organization that strives to improve the lives of Canadians.
SEO Project
Sue wanted to see an increase in traffic to both of their websites to spread their message to a larger number of Canadians across the country. In order to do this, we provided SEO services (META review, keyword research, update SEO foundations and framework), Google Ads (Google Ads account plan, set up, ad creation and management including negative keywords, extensions), Google Analytics (traffic reporting, conversion tracking and analysis), and consulting services.
By implementing these strategies, we were able to produce significant results for the Acne and Rosacea Society of Canada. Here is a snapshot of the results we produced for each website.
The Results
Acne Action:
Overall increase in traffic 62%
Increase in organic traffic 40%
Paid search went from 0 – 20,000 visitors
Rosacea Help:
Overall traffic increase 200%
Increase in organic traffic 45%
Paid search went from 0 – 18,000 visitors
What Our Customers Have to Say
In the words of Sue, “We’ve seen our sites’ rankings improve a lot, traffic to the site has doubled and we have developed a much better understanding of how to work effectively in this important area thanks to Out-Smarts! Highly recommend Mhairi and the team for website SEO projects.”
Why We Loved this Work
For an organization like the Acne and Rosacea Society of Canada, an increase in traffic can directly impact the well being of thousands of Canadians across the country.
Website Launch: Salt Spring Sea Salt
We have a new website launch for Salt Spring Sea Salt that we’re excited to share!
Owners Philippe Marill and Carolyn Kvajic, a husband and wife team, first introduced the gourmet finishing salt at the island’s popular Saturday market. In just a few years, online sales have grown exponentially. Salt Spring Sea Salt is now available in select retail shops in Alberta, British Columbia, Ontario, Saskatchewan, the Yukon, and the United States. Salt Spring Sea Salt is getting noticed for many reasons, from the purity of the product and process, to the exceptional taste.
WordPress Website
Phillippe and Carolyn needed a website that suited the needs of their growing business. We created a custom web design with full ecommerce capabilities to draw customers in and reflect their west coast values. Sea salt is a niche market, so we wanted to create a site that conveys their natural approach to harvesting and the simplicity of island living. We started from scratch and figured out exactly what our clients needed, and worked our way out from there, creating a website with clean lines and beautiful images of Salt Spring Island.
It was the pairing of a French culinary tradition with a natural West Coast resource – along with a dash of ingenuity and entrepreneurial spirit – that created Salt Spring Sea Salt. Established in 2014, the Canadian company is based on Salt Spring Island, British Columbia and is garnering international recognition for its pure, handcrafted fleur de sel.
Phillippe and Carolyn are passionate about producing a gourmet finishing salt that rivals the very best French sea salt, and providing their customers with exceptional service. This dedication to quality has garnered a lot of attention – from a Royal visit by the Duke and Duchess of Cambridge to being featured as a Pit Stop on The Amazing Race Canada.
SEO and Analytics
We worked with Salt Spring Sea Salt to make sure that they didn’t just have a beautiful website, but a search engine optimized one as well. We wanted to make sure that they had all the tools in place to boost their fleur de sel to the top of their niche in Google searches. Providing SEO services on all of our websites ensures that our clients get a increase in online visibility and can generate more business.
We are proud to work with clients like Phillippe and Carolyn to help them achieve websites that are not only beautiful to visit, but are intuitive to navigate and deliver results.
Website Launch: Vital Plumbing + Heating
We are excited to announce the launch of the new Vital Plumbing + Heating website.
Vital Plumbing + Heating is a locally-based and family owned company that has a long history with their clients in the Lower Mainland. They handle projects of all sizes, whether their clients are in the initial phases of a construction project or repairing the heating systems in an apartment building, they have a team of dedicated professionals ready to provide expert knowledge and service.
WordPress Website
We worked with Vital Plumbing + Heating to create their vision of a WordPress website with a streamlined user interface that draws potential clients in with a fresh feel and easy to navigate design. Because dealing with the internal plumbing of a home can be stressful for homeowners and construction companies alike, we wanted to create a site that conveys a professional, simple solution to whatever issues they may have. To achieve this, we used a combination of clean lines and captivating imagery to attract their target audience.
Formerly known as Pacific Coast Ventures Inc., the foundation of what is now Vital Plumbing + Heating is a true Canadian immigrant success story. Arriving here with modest means, founder Ahmad Arang gained employment and Red Seal journeyman qualifications and went on to start his own business from scratch. Almost 20 years later, armed with a team of local experts, their company is well established with a proven track record of excellence.
SEO and Analytics
We worked with Vital Plumbing + Heating to make sure that they didn’t just have a beautiful website, but a search engine optimized one as well. Providing SEO services on all of our websites ensures that our clients get a boost in online visibility and can generate more business. As with all of our builds, we submitted the website to Google Analytics and Bing to gain more exposure.
We are proud to work with companies such as Vital Plumbing + Heating to help them achieve websites that are not only beautiful to visit, but are intuitive to navigate and deliver results.
info@out-smarts.com
604 909 3532
