Photo of person touching hair in front of a black wall

Search Engine Optimisation, Google Ads, Google Analytics – Out-Smarts Case Study

Out-Smarts worked with the Acne and Rosacea Society of Canada to drive targeted traffic to their two websites, Rosacea Help and Acne Action increasing website traffic by 60-200% in one year.


Sue, the Executive Director of the Acne and Rosacea Society of Canada, attended Out-Smarts’ founder Mhairi Petrovic’s Introduction to SEO, Analytics and Google Ads course at Capilano University. After learning about Out-Smarts expertise in the SEO and Google Ads fields at first hand, she engaged our company on a one year contract and saw enormous value and an ROI that produces results year after year.

About Acne and Rosacea Society of Canada

The Acne and Rosacea Society of Canada is a national not for profit organization led by Canadian dermatologists. They offer hope and help to acne and rosacea sufferers by providing independent, reputable and current information on these conditions and raising awareness. We were honored to work with an organization that strives to improve the lives of Canadians.

SEO Project

Sue wanted to see an increase in traffic to both of their websites to spread their message to a larger number of Canadians across the country. In order to do this, we provided SEO services (META review, keyword research, update SEO foundations and framework), Google Ads (Google Ads account plan, set up, ad creation and management including negative keywords, extensions), Google Analytics (traffic reporting, conversion tracking and analysis), and consulting services.

By implementing these strategies, we were able to produce significant results for the Acne and Rosacea Society of Canada. Here is a snapshot of the results we produced for each website.

The Results

Acne Action website on various screen sizesAcne Action:

Overall increase in traffic 62%

Increase in organic traffic 40%

Paid search went from 0 – 20,000 visitors

Acne and Rosacea website on various screens

Rosacea Help:

Overall traffic increase 200%

Increase in organic traffic 45%

Paid search went from 0 – 18,000 visitors

What Our Customers Have to Say

In the words of Sue, “We’ve seen our sites’ rankings improve a lot, traffic to the site has doubled and we have developed a much better understanding of how to work effectively in this important area thanks to Out-Smarts! Highly recommend Mhairi and the team for website SEO projects.”

Why We Loved this Work

For an organization like the Acne and Rosacea Society of Canada, an increase in traffic can directly impact the well being of thousands of Canadians across the country.