What drives your business forward? Successful companies, B Corps, and non-profits are guided by strong business ethics and social responsibility.
Your ethical responsibilities go beyond your vision, mission, and values. They guide every business decision and influence the behaviour of every person representing your brand.
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Imagine walking down a hall with 100 doors. 96 of these doors are locked, and you can only access 4. This is how those with disabilities feel when browsing the internet today. The majority of websites (96%) are not designed with diversity and accessibility in mind for unique physical, mental, and learning disabilities.
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There’s a myriad of digital tools and artificial intelligence sneaking their way into our lives. Many businesses fear that without dedicating significant (human) time to their marketing, these tools and AI will compromise your brand personality and ethics.
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“Why isn’t my website showing up on Google!”
It’s something we hear from businesses all the time. Google is a powerful tool, but we still need to give it some help to ensure it finds our website content and knows when to show it in search results.
In this article, we will give you a quick primer on the free Google Search Console tool and how it can help boost your SEO strategy on Google.
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Are you struggling to get inspired to write your next blog post? Publishing a regular weekly, bi-weekly, or monthly blog can cause you to experience “blog writers’ fatigue.” It’s common but something we’ve got some tips to help you overcome.
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Summer is all about soaking up the sun while reading a good book. Why not make it a book that ignites your entrepreneurial spirit? In 2019, we created a summer reading list for entrepreneurs, and we’re back to share more reading inspiration for this upcoming summer. We reached out to our network to find out what business books they have been enjoying lately. Read on and discover your new favourite book for entrepreneurs.
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Email marketing is a great way for small businesses to connect with their audience and nurture leads in a personal way. The benefits are endless, however, this tool is often under utilizied, or not used to its full potential. Many small businesses avoid email marketing because it seems like just another thing on their plate or they aren’t seeing any payoff. That’s a big mistake.
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