Category: Uncategorised

Influencer Marketing for Small Business – Can you really get a serious ROI?

Posted in Uncategorised | Tagged influencer marketingSocial Media Marketing

The best advertising is advertising someone else does for you, which is why influencer marketing for small business comes in handy. Consumers are so bombarded and often a little distrustful of companies running around online, saying, “Buy from us. We’re the best.” You’re more likely to see a positive ROI when other people say how […]

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Social Media Tips on Communicating Effectively during COVID-19

Posted in Uncategorised

We mentioned general tips in our recent blog post and today we’re listing specific social media tips for communicating effectively on these platforms at this time.  While some Provinces in Canada slowly open businesses and public areas, clear and transparent communication is essential for businesses as we adapt to this “new normal.” One of the […]

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Optimizing Blog Posts or Website Content

Posted in BloggingUncategorised

They say content is king and this statement rings true when keeping your website fresh and up-to-date. Optimizing blog posts or website content can effectively boost the digital performance of your site. It can also enhance your Search Engine Optimization (SEO) resulting in more of your target audience finding you online. According to HubSpot, businesses […]

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Do You Track These Digital Marketing Metrics?

Posted in InfographicsUncategorised

Source: Digital Marketing Metrics You’ve Never Heard Of by Campaign Monitor  

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E Marketing – Add It To Your Marketing Mix Right Now

Posted in Email CampaignsInternet Marketing StrategyUncategorised

Did you know that email is the most popular activity on smartphones or that 53% of people open email on their mobile phones? Over the past few years, email marketing has seen a huge renaissance. E marketing isn’t as sexy as social media but it is a workhorse and when it comes to conversions it […]

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5 Things You Don’t Know About Google AdWords But Should

Posted in Uncategorised

Google’s AdWords platform is a great way to advertise online. It allows you to pay to show up on the first page of Google for search terms that your targeted audience might use to look for products or services online. You can choose which geographical area you want your ads to show up in and […]

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How Does Facebook Pixel Work – Getting Set Up

Posted in FacebookInternet AdvertisingUncategorised

Advertising on Facebook is becoming more and more sophisticated to the point that you now have many different options to help you build your audience, get followers attention and drive traffic to your website. If your goal from advertising on Facebook is to drive website traffic and conversions, then installing and taking advantage of Facebook Pixel […]

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