Home » Marketing Blog

Blog

Smart insights & ideas to help you market with impact.

Two people's hands holding papers with website design plans beside an open laptop.

Is Your Site Holding You Back? 10 Signs It’s Time for a Website Redesign

Posted in Blogging

Your website is the face of your business in today’s digital world. It’s often the first place potential customers visit, playing a huge role in how they perceive your brand. As technology evolves and user expectations shift, keeping your online presence modern and effective is crucial, regardless of your target audience.  So, how can you […]

Read More »

Scrabble pieces on wooden desk spelling 'SEO'

Unlocking Success: How to Choose the Perfect SEO Agency for Your Business

Posted in Blogging | Tagged SEO

In our digital age, search engine optimization (SEO) is essential for any business that wants more online visibility.  Have you tried implementing SEO but reached the point where you need expert help? Do you need a long-term SEO marketing strategy based on your business goals? An SEO agency may be the partner you need.

Read More »

Image of letters saying: Code of ethics.

Building Trust: How Business Ethics Can Transform Your Organization

Posted in Blogging

What drives your business forward? Successful companies, B Corps, and non-profits are guided by strong business ethics and social responsibility. Your ethical responsibilities go beyond your vision, mission, and values. They guide every business decision and influence the behaviour of every person representing your brand. When you follow a code of ethics, you can build unparalleled trust and brand loyalty. Keep reading to learn how to create your code of ethics and how it can transform your organisation.

Read More »

Open laptop with screen reader, on a grey desk.

Are you compliant with Canada’s website accessibility standards?

Posted in Blogging

Imagine walking down a hall with 100 doors. 96 of these doors are locked, and you can only access 4. This is how those with disabilities feel when browsing the internet today. The majority of websites (96%) are not designed with diversity and accessibility in mind for unique physical, mental, and learning disabilities.

Read More »

Person's hand writing on white Papers with Statistics

Marketing optimization: How to do it right and increase your ROI

Posted in BloggingMarketing

There’s a myriad of digital tools and artificial intelligence sneaking their way into our lives. Many businesses fear that without dedicating significant (human) time to their marketing, these tools and AI will compromise your brand personality and ethics. 

Read More »

Illustration of woman analyzing financial line graphic

Why Is Google Search Console Important for SEO?

Posted in BloggingSEO

“Why isn’t my website showing up on Google!”  It’s something we hear from businesses all the time. Google is a powerful tool, but we still need to give it some help to ensure it finds our website content and knows when to show it in search results.  In this article, we will give you a […]

Read More »

Keyboard with a text box reading "tweet it" and a finger pressing it.

Your X (formerly Twitter) Feed Sucks – Here’s How To Fix It

Posted in Social Media Marketing

Have you noticed how your Twitter feed (now known as X) has gone downhill recently? Even before Twitter was bought by Elon Musk in 2022, the platform seems to have lost its value (in our opinion).  We attribute this to the quality (or lack of quality) of the content being posted by many brands and […]

Read More »