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Case Study – Search Engine Optimization, WordPress and Google Ads Set up

Out-Smarts worked with Hippie Snacks on an SEO Audit and SEO set up for their new WordPress website, including redirects, knowledge transfer, Search Console, Google Ads Set up, Analytics, and Google Tags. 

Hippie Snacks Case Study Project highlights

Background

Hippie Snacks reached out to us in the summer of 2018 when switching their website to the WordPress platform. They wanted to make sure that the site’s SEO assets were maintained as part of the move and they wanted to use Search Engine Optimization techniques to help build awareness for Hippie Snacks and their two new product lines.

About Hippie Snacks

Hippie Snacks is a healthy snack company based locally in Burnaby, BC. Certified B Corp, like its parent company Left Coast Naturals, Hippie Snacks is committed to using high quality, minimally processed and non-GMO ingredients, all sourced from sustainable farmers and processors. They offer their customers unique and delicious food creations and are doing it in an ethical and environmentally responsible way.

SEO Project

Hippie Snacks believes that food made right can make the world a better place on many levels, and they needed SEO to spread their message to a larger audience. In order to make this happen, we provided SEO services (META review, keyword research, update SEO foundations and framework), Google Ads (Google Ads account plan, set up, ad creation and management including negative keywords, extensions), Google Analytics (traffic reporting, conversion tracking and analysis), and consulting services. By implementing these strategies for this thriving B-Corp, we were able to produce significant results in traffic, ultimately leading to increased sales. Below is a snapshot of the results we produced for their website.

The Results

  • Website Traffic (sessions) went up 163% over the past year
  • Organic traffic went up 110% over the past year
  • Search engine visibility has gone up from 11 – 50%
  • 33 keywords now rank in the top 10

In The Customer’s Words

“I really enjoy working with Out-Smarts Marketing. Since we’ve started our contract, we’ve seen amazing results leading to concrete wins for our business. Not only does Out-Smarts Marketing have great advice when it comes to our digital strategy, they are also providing us with some helpful training with our online tools (Google Ads, Google Analytics, Google Tag Manager, Search Console, etc.). I am always looking forward to our bi-monthly calls with Mhairi!”

Pauline Fleitz, Marketing Specialist at Hippie Snacks

Why We Loved this Work

One of our top priorities is to create digital marketing success for companies that are making the world a better place. From their transparency and accountability in business, to their B Corp status, to their commitment to sustainable farming and processing (to name a few!), working with Hippie Snacks has been a pleasure. We loved getting to know their company top to bottom to understand their target audience and attract new customers through higher search rankings, and to help get such a reputable company to the top of Google.