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Search Engine Optimization
Helping people find you on Google
It’s a common struggle for every business. How are you going to attract new customers and clients? Finding organic leads for your business doesn’t just happen on its own. You need a good Search Engine Optimization strategy to achieve your digital marketing goals.
Out-Smarts provides you with that strategy. We will pull together the proper geeky back-end code with optimized on-page content and keywords so your site is more attractive to Google and you show up higher in organic search.
We’ll do the RIGHT things, in the RIGHT places to help you rank higher on Google!
SEO 101: How “Google” actually works
If only there was a magic formula to help you get found on Google. This formula does exist, but much is shrouded in mystery. Marketers know most of the factors that Google looks for when deciding how to rank your page in search engine results.
As an SEO company, we will optimize your code to the specs required by search engines like Google. We also write content that is keyword optimized based on what your customers are putting in the search box of Google. And we can help with hundreds of other factors the algorithm looks at when ranking search results.
Why SEO matters to your business
Once upon a time, SEO-optimizing your website and online presence were considered optional. Today it is essential if you want to drive new prospects and customers through Google.
When working with SEO experts, you can:
- Ensure your website is mobile-friendly (Google likes that)
- Research the right keywords to optimize your content (Google likes this too) and use those keywords in all the right places
- Produce ad copy and placements that return a positive ROI by attracting more customers
- Attract the right people, from the right places, at the right time (your company will benefit from this)
It all starts with an audit to assess your current SEO strengths and weaknesses:
Why you need Out-Smarts
Over 12+ years experience
We started during the “Caffeine” Google Algorithm (2008) update and are constantly refining our services to match current algorithm releases.
We get in their heads
Our job is to get in your customer’s heads and create a digital marketing strategy to guide them through the discovery and buying process.
Tried + Tested = True
After a decade in the biz, we’ve seen the successful strategies and can customize them for your business goals and objectives so you get a positive ROI.
Fanatical Customer Experience
We believe a job worth doing is a job worth doing right. Our team focuses on building honest, strong relationships. It’s part of our core company values.
Honest (not black hat) SEO
Black Hat SEO can get you there faster, but not as authentically. We won’t promise the #1 ranking on Google, but we’ll get you more of the right organic traffic.
The SEO Nitty Gritty (aka what we do)
Ready for us to get a tad more technical? Here’s a sampling of what we offer:
SEO Strategy
All good projects start with a discovery session. This is when we dig deep into your company culture, products and services, goals, audience, and differentiators. We’ll need to know about your audience, their buying cycles, and who you are competing against for their business. Then we will create the following:
SEO Audit
We’ll audit your current site to see what technical or quick fixes we can make. Then, we’ll look at what keywords you’re currently ranking for and who’s already ranking well for those words.
SEO Roadmap
After more in-depth (and frankly a little geeky) research, we’ll determine the best keywords and strategy to help you rank better for your chosen keywords. Your plan will likely contain several tactics (keep reading below to learn more).
Ready to get started?
Foundational SEO & On-Page SEO
These are the foundational blocks of your SEO strategy that we recommend for 97.99% of our clients.
Keyword Research
Are you optimizing your content for keywords that your audience is actually searching for in Google? We’ll do the research and brainstorm the right words to use to attract your ideal customers.
Then we can create a master keyword list and start applying the keywords in all the right places to appease the Google Algorithm.
Website SEO
The usability of your website is just as crucial as the geeky coding part, at least in the eyes of Google. We’ll ensure that your website is up to par or help you redesign your website to get you there.
We always grab as much SEO “juice” from your old site as possible, so your results don’t tank, and add it to new strategies to optimize your online presence.
E-commerce SEO
If you have an online store component to your website, your products need to be optimized, so they show up in search results when people are looking for them.
This helps future proof your online store. One day, If you link your store to a third-party service like Facebook or Google, your database will be set up correctly for more seamless integration.
Landing Pages SEO
You can have the best-written landing page, but it’s pointless if people can’t find it. That’s where SEO (and Out-Smarts) comes in!
Our job is to help you write the perfect landing page (following all best practices and our experience) and drive strategies to attract people to your page via search engines or social media.
Technical SEO
This brings the geekiness up another notch. All you need to know about our technical SEO services is we can fix it!
If your site is slow, breaks, has a bug, needs a critical security patch, or your website CMS (the platform your website is built on) needs updating, our web team can work with your web team to get it fixed before it steals any of your precious SEO “juice.”
Search Engine Marketing (SEM) Service (aka off-page SEO)
After your own digital assets are SEO optimized, there are things we can do on the web to drive increased traffic to your site:
Link Building
How does Google know which sites are actually the best? They look at who else is “talking” about them.
We’ll get others “talking” about you by adding your website link on other reputable websites or directories in your niche. Google will see you as an authority start ranking you higher in search results.
Google Ads
Paying for Google Ads is a great way to show up on page one in a shorter amount of time.
But it’s not for everyone, and it needs to be done the right way. Thankfully we’ve got a whole page dedicated to this service at Out-Smarts! Read more about our Pay Per Click services.
Directory Listings and Reviews
When people search for your business name, you want to appear first in the search results.
We can help you claim and maintain your Google My Business Listing and link it to Google Maps. We’ll also get you set up for customers to leave you Google Reviews.
Don’t let the competition out-smart your SEO strategy!
SEO is a long game, so starting now will help increase your chances of success. Book a free discovery call with us now to get started and see what your SEO strategy looks like.
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info@out-smarts.com
604 909 3532
