If your website isn’t easy to use, you’re not only frustrating your potential and current customers. Google and other search engines are likely to use it as a strike against you when determining search engine rankings for your content.
You want your website to be easy to navigate and find information no matter the ability of your visitors. Google’s complex algorithms can pick up on certain website accessibility features (which we’ll discuss in this article). If these features contribute to a positive user experience, they can help you rank higher in search results.
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