Why One Partner, Not Seven Vendors
Digital marketing works best when it’s connected: your SEO informs your content, your content feeds your email and social, your ads reinforce what your organic presence is already building. Piecing that together across separate vendors who don’t talk to each other is how strategy falls apart.
Search itself has changed too, it’s not just Google anymore. People research using AI tools like ChatGPT and Google’s AI Overviews alongside, or instead of, a traditional search engine. Every service below is built with that shift already factored in, not bolted on as an afterthought.
Get Your Free Digital Marketing AuditOur Approach
We don’t believe in overcomplicated strategies or one-size-fits-all packages. Every plan is tailored to your business, your goals, and your budget, not a template applied to every client. Our process is lean, collaborative, and built to get results.
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Discovery
We start by understanding your organisation, your goals, your challenges, and what success actually looks like to you.
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Strategy
We develop a focused plan using the right mix of services, with clear benchmarks to track progress.
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Implementation
We put your strategy into action, working alongside your team or as your full marketing department.
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Measure and Optimise
We track what’s working, report clearly, and adjust to keep improving, so you can see exactly where your marketing dollars are going.
Our Services
Strategy & Visibility
- Strategy and Consulting. A tailored digital marketing strategy, built around your goals, your industry, and your budget.
- Search Engine Optimisation (SEO). Getting found in search engines like Google, and increasingly in AI search, through technical, on-page, off-page, and local SEO work.
- AI Optimisation (AIO). Making sure your business is read, understood, and cited by tools like ChatGPT and Google’s AI Overviews, built as an extension of your SEO work.
Reach & Advertising
- Online Advertising (Pay Per Click, PPC). Paid campaigns across Google Ads, Meta Ads, and Microsoft Ads, built for precise targeting and a clear return.
- Social Media Marketing. Strategy, content, and community management on Instagram, Facebook, and LinkedIn, plus Meta advertising when it makes sense.
- Email Marketing. CASL-compliant campaigns, newsletters, and automated workflows that nurture leads and keep customers engaged.
Content & Conversion
- Content Marketing. Blog posts, case studies, guides, and brochures, written to support your Search Engine Optimisation (SEO) and AI Optimisation (AIO) work.
- Website Design and Development. WordPress websites built to convert, with accessibility and search engine optimisation (SEO) built in from the start.
Why Choose Out-Smarts
Over Two Decades of Experience
Founded in 2002 in Vancouver, our women-led team has worked with clients across Canada since day one.
Transparency and Honesty
We walk you through every step, without the jargon, so you always understand what we’re doing and why.
Realistic and Actionable
Not every business needs every service. We build a plan around what will actually move the needle for you, not what fills out an invoice.
Fanatical Customer Service
We’re tenacious and detail-focused, and we build relationships that last well past a single project.
Budget-Scoped, Not Fixed-Tier
Every engagement is scoped to what you’re trying to achieve, whether that’s one service done well or a full multi-channel partnership.
Frequently Asked Questions
What digital marketing services does Out-Smarts offer?
SEO, AI Optimisation (AIO), PPC/online advertising, social media marketing, email marketing, content marketing, and website design and development.
We don’t know which service we actually need. Where do we start?
Book a free discovery call. We’ll help you figure out what will actually move the needle before recommending anything.
Can you handle everything, or do we need to hire multiple agencies?
We can act as your full marketing department across every service listed here, or support your existing team on specific pieces, whichever fits how you work.
What Our Clients Say
Excellent experience working with the Out-Smarts team. Very consistent results too.
The Out-Smarts team are very responsive and capably manage all our social media platforms, generating interesting and engaging posts, monitoring for trends and changes in the algorithm, and reporting regularly on results. This is very good value for our marketing dollars.
Out Smarts has been great to work with. Friendly, professional and affordable. Could not ask for more. Mhairi in particular is a joy to work with.
Fairware has worked with Out-Smarts on two projects so far: Search Engine Optimization for our website redesign and on developing an email marketing strategy. Traffic and conversions have increased, our business is growing and we’re very pleased with the results.