Pay Per Click (PPC) and Paid Media

Helping you get quick results with digital advertising

When you need a lot of leads or extra cash quickly, pay per click (PPC) and paid ads online can provide a quicker return than organic digital marketing. But you need to have an in-depth knowledge of your customers for this marketing strategy to be effective, or else you’ll burn through your ad spend without reaching your goals.

In addition to the technical know-how to navigate the ad placement set-up (which is tricky for the uninitiated), you need to ensure your ad copy and creative is on point and effective for converting clicks to leads or conversions and sales. 

We can help you design effective digital marketing campaigns that use paid ads to get more immediate results. Whether you’re promoting a free gift, special offer, or product launch, we can help you plan, write, design, and upload the right Facebook and Google Ads that convert into leads and conversions within days.

PPC and Paid Ads 101: How not to burn through your budget

Pay-Per-Click (PPC) ads are ads you place on online platforms like Google and Facebook, and you pay each time someone clicks on your ad. They are great for quick returns, but you can quickly lose significant ad spend if you are unfamiliar with their algorithms and best practices. 

The great thing for advertisers like you is that Meta and Google have very in-depth information about their users. You can use this data to show your ads to a very niche group of customers, and this helps you target the viewers of your ad with laser specificity.

However, if you target the wrong group, you’ll be wasting your time (and money). The Out-Smarts PPC and Ads team has successful experience running and managing ads on Meta and Google and can give you the best chance of driving high-quality traffic and leads to your business or offer.

Why PPC and paid ads matter to your business

Paid ads allow you to better target your target customer with minute detail – much more detail than an organic content campaign ever could. This is why if you need a positive ROI, incorporating a paid placement digital strategy into your campaign can help drive quick leads to kickstart your promotion or launch. 

It’s also a far more affordable way to advertise than buying a TV or radio spot. Pay per click generally costs anywhere from a few cents to a couple of dollars per lead, so it’s a great avenue to use for special promotions and campaigns. It engages your target customer and brings them deeper into your marketing funnel.

Why you need Out-Smarts

The Pay Per Click Nitty Gritty (aka what we do)

Ready for us to get a tad more technical? Here’s a sampling of the PPC and Paid Ad services we offer:

Google PPC Strategy

Google is the most popular search engine. We’ll help you design marketing campaigns for Google Ads:

Google PPC Services

• Customer persona and journey analysis
• Ad strategy and creative direction
• Account set up
• Keyword research
• Creation of ad groups
• Ad copywriting
• Ad spend budget management
• Campaign maintenance and optimisation.
• Landing page optimization
• A/B testing of ad copy
• Re-marketing campaigns
• Monthly reporting

Some charities and non-profit organisations may qualify for up to $10,000 in free Google advertising through their Google Grants Initiative. We can help you claim your ad credits and run your campaign.

Meta PPC Strategy

Facebook is one of the most popular social media channels and can provide a good ROI when you follow their ad content rules and target the right audience. 

Facebook PPC Services

• Customer persona and journey analysis
• Ad strategy and creative direction
• Account set up
• Keyword research
• Creation of ad groups
• Ad copywriting
• Ad spend budget management*
• Campaign maintenance and optimisation.
• Landing page optimization
• Facebook pixel set up (tracking code)
• Monthly reporting

Don’t let the competition out-smart your Ads strategy!

The right ad strategy and targeting will help you attract more sign-ups, leads, and sales from your PPC ads on Facebook and Google. Book a free discovery call with us now to get started and see what your PPC strategy looks like.