Why Picking the Right Approach Is Hard
Building an effective strategy isn’t just about reviewing what is and isn’t working and building a plan around it. It requires real knowledge of the current digital landscape, and insight into where it’s heading next, because the digital world changes fast.
With over 20 years of experience, Out-Smarts keeps a close pulse on the digital landscape and works closely with clients to build strategies tailored to their needs.
Why Strategy Matters to Your Business Right Now
Search and marketing patterns are shifting because of AI. More people are researching using AI assistants instead of, or alongside, a search engine. Ad platforms increasingly run on AI-driven bidding rather than manual targeting. And the channels that used to work reliably on their own now need to work together, an SEO strategy that ignores AI search, or an ads strategy that ignores how automated bidding actually works, is already behind.
Get Your Free Strategy AssessmentOur Strategy Process
We start by understanding your customers’ needs and attributes, current trends in your industry, and where your existing efforts and resources stand. This benchmark lets us identify real opportunities and build a strategy that aligns with your customers, your industry, and your goals.
We then present our findings to your business. You can implement these recommendations yourself, or request adjustments if they don’t yet align with your expectations, we’re flexible in our work and happy to make changes to further enhance your strategy.
Every engagement follows our four-step approach: Discovery, Strategy, Implementation, and Measure and Optimise.
Our Strategy Services
We take a 360-degree approach, giving clients a comprehensive plan across several platforms that enhance their digital authority. We can also build strategies for specific areas, like social media, PPC, or SEO.
As the ones building your strategy, we can also implement it start to finish, giving you a complete turn-key solution if that’s what you need.
- Strategic Digital Marketing Plans. A complete digital marketing strategy highlighting all internet marketing tactics, including SEO, PPC, social media, website performance, and email marketing.
- Market Analysis. Full assessment and research of your current market, competitor and industry analysis, and consumer trends research.
- Website Performance Strategy. Website performance review, on-page and technical SEO audit, search engine marketing review, website mapping, and analytics services.
- Content Marketing Strategy. Full social media audit, social media content strategy, content calendar creation for blogs and email newsletters, and email marketing strategy.
- Digital Marketing Consulting. Actionable insights, guidance, and counsel for specific challenges, whether that’s building a reporting system or integrating your marketing with your CRM.
- Education, Training, and Speaking. One-on-one and group training, virtually or in person, on SEO, PPC, website accessibility, content strategy, using AI in marketing, and Google Analytics. Our founder, Mhairi, currently teaches at Jelly Academy, and we’ve led sessions for universities, colleges, professional academies, and business associations across Canada.
Why Choose Out-Smarts for Strategy
Over Two Decades of Experience
Founded in 2002 in Vancouver, our women-led team has built strategies for clients across Canada since day one, and we keep a close pulse on the digital landscape, including how AI is reshaping it.
We Wear All the Hats (Except Black Hat)
We have a diverse background across all facets of sales and marketing. When we build a strategy, we draw on our team members’ specific expertise, so the recommendations you get reflect real knowledge in each area, not one generalist’s best guess.
Transparency and Honesty
Beyond being good at what we do, we take real value in educating our clients about the process. Building a strategy affects your business at many levels, so we won’t leave you unclear or confused about our approach.
Realistic and Actionable
Not every business can use every tactic and platform out there. We meet you where you’re at, and the strategies we build can be implemented in-house, or by our team if you need more support.
Fanatical Customer Service
We are tenacious, attentive to detail, and take great pride in what we do. Building strong relationships with our clients is central to our success.
Budget-Scoped, Not Fixed-Tier
Strategy work is scoped to what you’re trying to solve, whether that’s a single audit or an ongoing partnership, not a fixed package that doesn’t match your situation.
Frequently Asked Questions About Strategy
We don’t have an internal marketing team. Can you build the strategy and run it too?
Yes. You can implement what we build yourselves, or we can run it for you as a full turn-key solution, whichever fits how your team works.
How is this different from just hiring an SEO or ads agency directly?
A standalone SEO or PPC engagement optimises one channel. Strategy work looks at how all your channels should work together, and confirms each one is the right investment before you spend on it.
Do you help us understand what’s changing with AI in marketing?
Yes, this is part of both our strategy work and our training sessions. We help you understand what’s actually changing, not just react to headlines about it.
Related Services
What Our Clients Say
Been working with Out-Smarts Marketing for years, they are a solid support for website maintenance and improvements.
Smart, easy-going, and patient, Mhairi improved our team’s knowledge and capacity alongside making her recommendations. She’s a great thought partner, and Junxion is better positioned to continue our growth, due to Out-Smarts’ work.
Since partnering with Mhairi and her team at Out-Smarts we have seen our web traffic grow month-over-month, but most of all they have helped connect us with those in our community who need our help. What we appreciate most is they took the time to understand who we are, our business, and our overall purpose, and helped create a strategy that reflects this.