Success Stories

Yellow background with black text "over 3,300 Key events since 2022" and an arrow icon

The Vancouver Foundation is a philanthropic organization that supports communities across British Columbia by providing grants to charities and non-profits. Their mission is to foster healthy, vibrant, equitable, and inclusive communities. Funding for their initiatives is sourced from community donations and the management of endowment funds for individuals, charities, and businesses.

Red background with white text "44% Increase in Net Audience Growth" with a graphic of an arrow going up and a person.

Neptune Terminals is a bulk shipping terminal situated on Vancouver’s North Shore. As a critical link in the supply chain, they facilitate the transportation of Canadian resources to global markets. Committed to environmental preservation, Neptune prioritizes minimizing the impact of its operations on the ecosystem.

Blue background with white text "User friendly website redesign" and a white icon of a thumbs up and a cellphone with a happy face

Website Redesign Success Story – Vericatch

Vericatch is an organization at the forefront of revolutionizing fishery management through cutting-edge catch reporting and seafood traceability software. Their mission is centred around crafting profitable and sustainable fishing practices solutions.

However, despite their groundbreaking software, Vericatch found themselves with an outdated website and sought our expertise for a transformative upgrade.

Yellow background with white writing "60% increase in organic sessions from Google" with hand clicking icon.

Website Redesign Success – Acne and Rosacea Society of Canada: Acne Action

Acne Action is a website created by The Acne and Rosacea Society of Canada (ARSC), a national, not-for-profit organization led by Canadian dermatologists. They share reputable information to help people dealing with acne. This site delivers articles to help users understand their skin conditions and provides support by sharing personal stories of people’s experiences with acne.

Red background with white text reading "celebrating ongoing success with one of our longest clients" and a graphic of people around a globe.

Digital Marketing Strategy Case Study – Arbourside Court

Arbourside Court is an independent retirement living residence in Surrey, BC. Their dedicated staff provides supportive services to help residents enjoy retirement to its fullest.

We started working with Arbourside over ten years ago, in 2011, making them one of Out-Smarts’ longest clients. Since then, we have worked with them on all aspects of their digital marketing, including SEO, social media, technical support and more.

Blue background with white text reading "Improved usability & navigation - Website redevelopment" with a graphic of a computer

Website Redevelopment Case Study- Dixon Mitchell Investment Council

Dixon Mitchell is an independent, Canadian, employee-owned investment counsel group based in Vancouver. They reached out to us in the fall of 2021 because, although they liked the look and feel of their original website, they encountered ongoing difficulties with usability and navigation and they needed our help to fix those and to add new content to the site.

Yellow background with white text reading "Accessibility & inclusion - Website redesign" and a graphic of a computer.

Accessible And Inclusive Website Redesign Success Story – Vancouver International Children’s Festival

Vancouver International Children’s Festival (VICF) is an institution in BC. As the longest-running professional performing arts festival for young audiences in North America, it has been operating for close to half a century.

Image with text saying: contract with large client and consistent leads to website.

Google Ads and Consulting Case Study – Arete Safety Training

Right before the pandemic hit, Out-Smarts began work with Arete Safety Training and Protection Inc. to improve their Google Ads and increase their pay-per-click (PPC) leads. The results were outstanding and due to our effective strategies, leads and conversions took off and they landed one of their biggest clients ever.

Blue background with white text reading "66% increase in targeted traffic" and a graphic of a globe with a magnifying glass.

Search Engine Optimization and Website User Experience Case Study – Canyon Equipment

Out-Smarts worked with Canyon Equipment on Search Engine Optimization (SEO) and improving user experience (UX) on their website in order to increase targeted traffic and to help visitors convert into leads. Targeted traffic increased almost instantly and they’re receiving lots of qualified leads each week.

yellow background with white text reading "81.90% increase in organic traffic" and a chart with an arrow going up

Out-Smarts partnered up with Hero Home Care, a trusted home care provider In British Columbia, to create a robust digital marketing strategy to elevate the HHC brand, and later on a strategic and well-executed social media marketing strategy to build brand awareness and drive leads to their website.

Contemporary, Impactful and Modern Website Redesign – LegacyX Case Study

Out-Smarts partnered with LegacyX to develop a fully functional, responsive, multi-page website that reflects their main services while making sure their design is contemporary, impactful and modern.

LegacyX reached out to Out-Smarts in their efforts to shift the current layout of their website to one that was fresh, user-friendly and reflected their recent brand refresh.

Blue background with white text reading - "3 months from concept to completion" and a graphic of an arrow hitting a bullseye

Multisite ECommerce Case Study – Optimas

We teamed up with Vancouver-based airport and transportation consulting group, Optimas Consulting, to build and design their brand new website. To comply with BC’s Launch Online Grant, we had to complete this fully responsive multisite website in only three months; we definitely had our work cut out for us.
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Digital Marketing Case Study – DoMatcha

Out-Smarts partnered with DoMatcha, one of the world’s most trusted matcha brands, to develop and implement a strategic and well executed social media marketing plan to drive sales and build brand awareness.
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34% Increase in search engine visibility

SEO Case Study – Fairware

We worked with Fairware on search engine optimization through two redesigns, launching both new websites with no perceivable drop in traffic despite there being a complete revamp of the user flow, maintaining page one rank and growing traffic, with organic search rates up over 30%.
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Patient Voices Network – WCAG Accessible Website

We were engaged by the BC Patient Safety & Quality Council to help them redesign their Patient Voices Network (PVN) website. They wanted a site that was more modern looking and had improved functionality in the way the site’s resources and information were displayed.
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Red background with white text reading - "return on investment ECommerce website" and a graphic of an arrow.

Website Development and SEO Case Study – Netex

We worked with Netex Sport Netting Systems to develop a custom new WordPress e-commerce website, complete with SEO, E-Commerce, Search Console Setup, and Google Analytics.
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SEO Case Study – Hippie Snacks

We worked with Hippie Snacks on an SEO Audit and SEO set up for their new WordPress website, including redirects, knowledge transfer, Search Console, Google Ads Set up, Analytics, and Google Tags.
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yellow background with white text reading "significant growth on all social media channels" and a graphic of a cellphone with chat boxes.

Out-Smarts partnered with Great Bear Rainforest Essential Oils to develop and implement a comprehensive digital marketing plan to drive sales and build brand awareness.
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Red background with white text reading "45% increase in organic traffic" - and a graphic of a magnifying glass.

SEO and Google Ads – Acne and Rosacea Society Case Study

We worked with the Acne and Rosacea Society of Canada to drive targeted traffic to their two websites, Rosacea Help and Acne Action increasing website traffic by 60-200% in one year.
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yellow background with white text reading "100,000+ monthly views on social and search" and a graphic of an eyeball.

Vancouver Urgent Primary Care Centre – Digital Marketing

As part of our strategy, we implemented a 4-pronged digital marketing approach: paid google search ads, tracking google analytics, social media setup, Google ad campaigns, and content creation. This resulted in over 100k monthly views on social media and Google and had a big impact on the launch of their new clinic.
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blue background with white text reading "~100% Increase in Organic Site Traffic" - and a graphic of an arrow coming out of a computer.

Website Redesign – Case Study

We teamed up with a widely recognized and trusted manufacturing company in the lower mainland, to redesign and develop a fresh new website. A comprehensive understanding of their values and goals aided us to thoughtfully design a new, fully responsive site, completely transforming the look while giving it a fresh modern feel, boosting traffic both organically and from their Google Ads campaigns too.
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What Our Clients Say

“Working with the Out-Smarts team helped us launch our new clinic with clear goals and directives. They spearheaded the digital strategy so we could focus on patient care inside of the clinic. Their approach was knowledgeable, tenacious, patient, professional. We highly recommend Out-Smarts to anyone looking to integrate digital marketing into their business.”

Ali Shukor, Director of Clinical Strategy, City Centre Urgent Primary Care Centre

“Being our development partner, we knew we wanted to work with Mhairi and her team at Out-Smarts for our new website. We’ve seen first-hand the results she delivers for our clients which made this an easy choice! We couldn’t be happier with our new website. And, while the new site is exactly what we had hoped for, the process to get there was equally seamless. Mhairi and the entire Out-Smarts team made this project a fully collaborative process and let us be involved every step of the way.”

Angela MacGregor - Owner - Indalma Creative

Fairware has worked with Out-Smarts on two projects so far: Search Engine Optimization for our website redesign and on developing an email marketing strategy. Traffic and conversions have increased, our business is growing and we're very pleased with the results. Mhairi is a joy to work with and has been great at building our internal capacity so we can continue the work in house.

Denise Taschereau - Co Founder - Fairware

"Mhairi and her team at Out-Smarts Marketing have made our work life so much easier by managing our social media feeds, newsletter, Google Ads, and more. We were really impressed that they took the time to understand our company values, and at their ability to produce original, informative and meaningful posts. They are great at transforming our ideas into solid social media marketing. They developed and implemented a tailored strategy that worked best for us and at the same time delivered great customer service. We are now reaching a wider audience with a positive, engaging message. We look forward to continuing working with Mhairi and her team. We would highly recommend Out-Smarts to anyone who needs digital marketing services for their business!"

John Harrison - President - EcoTrend Ecologics

Denise Taschereau - Co Founder - Fairware

Smart, easy-going, and patient, Mhairi improved our team’s knowledge and capacity alongside making her recommendations. She’s a great thought partner, and Junxion is better positioned to continue our growth, due to Out-Smarts’ work.

Mike Rowlands - President and CEO - Junxion Strategy

Junxion Strategy is an international social impact consultancy. As a growing firm our digital marketing systems and analytics needed to be streamlined. Out-Smarts worked with us to audit our current digital landscape, developing and helping us implement systems that improve our processes and give us better access to the analytics we need to grow our business today and in the future. Smart, easy-going, and patient, Mhairi improved our team’s knowledge and capacity alongside making her recommendations. She’s a great thought partner, and Junxion is better positioned to continue our growth, due to Out-Smarts’ work.

Mike Rowlands - President and CEO - Junxion Strategy

“Their support from the beginning to the end of the project was fantastic. Throughout the building of a complicated site (English, French etc) we found them to be creative, solution-orientated, and friendly. Never a problem that they could not work around. Our team at ARSC is delighted with the results and would highly recommend working with Out-Smarts.”

Sue Sherlock Executive Director, Acne and Rosacea Society of Canada

“Mhairi delivered clear and thorough explanations of a variety of digital marketing concepts, giving her audience concrete steps to implement and apply to their business. Her presentations were easy to follow and she mastered the ability to navigate the simultaneous roles of an online presenter – keeping her audience engaged through chat, keeping the presentation flowing smoothly, and covering the topic in a logical and step by step manner. Her charming accent was a delightful bonus!”

Jennifer Neufeld, Project Officer, Bow Valley College Entrepreneur Centres

Samson Consulting worked with Out-Smarts through my client, Great Bear Rainforest Essential Oils (Coastal First Nations - Great Bear Initiative). Mhairi and her team were able to provide all the elements needed at both the strategy and implementation levels. They also recognized needs beyond what was requested, such as including beautiful original photography, that had a deep impact on the success of the campaigns.

I was particularly impressed with their creative approach and ability to maximize impact for my client, while being mindful of budget, including significantly growing the social media audience, creating avenues for meaningful engagement, and increasing brand awareness. Clients are in good hands with Out-Smarts Marketing.

Hillary Samson - Samson Consulting

"We’ve seen our sites’ rankings improve a lot, traffic to the site has doubled and we have developed a much better understanding of how to work effectively in this important area thanks to Out-Smarts! Highly recommend Mhairi and the team for website SEO projects."

Sue Sherlock, Acne and Rosacea Society of Canada

John Harrison - President - EcoTrend Ecologics

Denise Taschereau - Co Founder - Fairware

"I wanted to rank on the first page and Mhairi’s team worked with me to achieve that. She took the time to translate technical SEO into actionable steps that were easy to follow and did so in a way that was very flexible to my needs and timelines."

Pam Chaloult - Practical Feet Advising

“Working with Mhairi and her team at Out-Smarts made our web redesign process super low-stress for us. Their approach was thorough, they were very responsive, and they really understood what we were looking for and delivered! Our new site only launched recently, but we’re already seeing an uptick in traffic thanks to their SEO magic.”

Annemarie Tempelman-Kluit – Senior Marketing and Content Strategist – Vericatch

“I really enjoy working with Out-Smarts Marketing. Since we’ve started our contract, we’ve seen amazing results leading to concrete wins for our business. Not only does Out-Smarts Marketing have great advice when it comes to our digital strategy, they are also providing us with some helpful training with our online tools (Google Ads, Google Analytics, Google Tag Manager, Search Console, etc.). I am always looking forward to our bi-monthly calls with Mhairi!”

Pauline Fleitz - Hippie Snacks

John Harrison - President - EcoTrend Ecologics

“It is rare to find a caring multi-talented team like Out-Smarts. The feedback we’ve received has been incredibly positive. Out-Smarts delivered a site that stands out and showcases our Hackathon in the best light. Their team took the initiative to step up and help us to take this from concept to creation to launch in a little over a month and days ahead of schedule. Mhairi and Kyle truly showed that they cared about our organization.”

Martha Scully - Social Enterprise Manager PIRS

Mhairi was an absolute pleasure to work with during our National Physiotherapy Month AdWords campaign. She used clear, simple language to explain AdWords, and took the time to walk us through the process of finding and bidding on the best keywords, then “tweaking” our messaging throughout the month to get the best possible results. After such clear communication, our team left feeling much more confident to try running an AdWords campaign on our own. From our high campaign impressions and the knowledge we gained from working with her, we would highly recommend working with Mhairi – thanks again!

Sasha Speranzini - Canadian Physiotherapy Association

Out-Smarts has been an invaluable partner in helping us to meet our Google Ads and SEO objectives. Mhairi is a responsive collaborator who is there to help innovate and evolve our strategies for targeted results, while also helping us to leverage cost-saving opportunities. Mhairi’s friendly, generous, collaborative style makes her a pleasure to work with.

Glenn Ewald, Director Communications, Vancouver Foundation

"Out-Smarts were fantastic to work with; our project was a little different, given that we needed to recreate an already-designed site on a new platform. Mhairi and her team have helped us to produce a much easier and time efficient system for us to effectively position ourselves to continue the growth of the business and engage our online audience."

Jessica Newall - Dixon Mitchell Investment Council

“If you’ve ever wondered if you could be doing more with your website to promote your products or services, if you know that there’s got to be a better way for using social media but aren’t quite sure how to leverage it effectively, then Out-Smarts is THE ANSWER for you. My colleague and I have been trying to get our website and social media strategy in place for a few years, but there are so many pieces to it and we didn’t really know where to start. It was like throwing spaghetti on the walls and waiting to see what would stick. Not a highly strategic approach.

We finally found Mhairi Petrovic, founder of Out-Smarts. She’s provided us with a clear, manageable and actionable plan for making the best use of our website and social media platforms.

She’s amazing. I’ll be posting another testimonial about her amazingness in a few months to let you know how our company has grown by putting Mhairi’s roadmap and coaching into action.”

Kathryn Thomson, LeadershipMind Consulting

Ali Shukor, Director of Clinical Strategy, City Centre Urgent Primary Care Centre

“You all make a great team and it shows in the finished product. Mhairi’s technical know-how has come to be noticed and I can’t say enough about her willingness to help out on any requests that came up along the way. I can’t thank Mhairi and the Out-Smarts Marketing team enough. I am very proud of everyone’s efforts and can’t say enough about this fine website which is already showing very well. We are getting many calls from the site and some are already great projects in the pipeline.”

Mark Wilson, CEO Netex Netting

"We have a new website and we couldn’t be happier! Mhairi patiently guided us through the process and kept us on track. The feel of the website was important to us and she took the time to get to know us and work with us to come up with perfect design. Her patient guidance and coaching made the project seem less overwhelming. She used her many skills to help us navigate decisions about creative design, user experience and function of the website and came up with perfect solutions to our many ideas. We would highly recommend Mhairi and her team to anyone looking for personal touch and a great experience."

Kasia Coleman, Priority Appliance Service

John Harrison - President - DōMatcha®

Creating a website that was more accessible to the people we serve was extremely important to us. Mhairi and her team were incredibly helpful in supporting us to realize this vision by guiding us through the process and translating the technical aspects of website accessibility so we could make informed decisions about our site design. It was a pleasure to work with them.

Tammy - Director, Patient & Public Engagement - BC Patient Safety & Quality Council

After doing some research and getting recommendations I decided to go with Out-Smarts for our website design. That was one of my best decisions. I found Mhairi to be great to deal with. She took the time to learn about my business and the time to teach me about websites. I would highly recommend Out-Smarts to anyone who needs professional help with their web presence.

Wayne J. Fleet - Thompson Heating Ltd.

If you are going to produce a lot of thought-leadership content like we do, you want to make sure people find it through search engine optimization (SE0). This is where Out-Smarts Marketing stepped in with their expertise. I’ve known the founder Mhairi Petrovic for some time now, she’s been at the forefront of digital marketing since 2002 helping organizations that do good work in the world do better online. We were thrilled to engage her company. She and her associate Grace Bonifacio not only optimized our website, but they also taught us how to optimize our content. A valuable transfer of knowledge indeed. If you are looking for a woman-led, full service digital marketing agency, look no further.

Catherine Ducharme - Co Founder - Fluency Digital

Since partnering with Mhairi and her team at Out-Smarts we have seen our web traffic grow month-over-month, but most of all they have helped connect us with those in our community who need our help. What we appreciate most about working with Out-Smarts is they took the time to understand who we are, our business and our overall purpose at Hero Home Care and helped create a strategy and online persona that reflects this.

Danny Birch - Founding Partner - Hero Home Care

The first time we hired them to help with SEO, the traffic and conversion increase on our site was almost instant. Fast forward six years…. we reached out to Mhairi again and she took us on! The process was thorough, and we saw the same conversion rates increase to the levels we had from our old site.

Jane Webb - Office Administrator - Canyon Equipment

We are very happy with our new website! Out-Smarts was a great partner to us every step of the process. Their in-depth and thoughtful research discovery helped shape the project in a way that optimized and improved the website experience for all our users.

Joanne Da Silva - Marketing Manager - VICF

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