The New Out-Smarts: Honouring Our Past and Building Our Future

For over two decades our team has supported organizations that make a difference in the world, cultivating and growing a unique online presence for each, true to their missions and accessible to their audiences. With so many success stories to recount, we decided it was high time we added our own to the list and to give our own site the coveted Out-Smarts touch. 

We’re excited to officially introduce the new Out-Smarts. Here is where we walk our talk, putting our own strategies into practice. We reimagined the brand and website to best express who we are and what we aspire to accomplish. With one look, a client should feel immediately assured of our expertise, our virtues, and our reliability. Additionally, we hope to inspire excitement at the possibility of what we can offer them, as well as confidence in our commitment to realising their vision.

Why the Change?

Out-Smarts has grown a lot since our launch in 2002. We have evolved from a scrappy startup into a trusted digital marketing partner with many proud achievements to our name. We fostered our reputation collaborating with ethical businesses across and beyond our home of Canada. Our clientele has diversified, our team has grown, and our services have expanded. All of this and somehow our old branding and website had remained stagnant.

So we asked ourselves: what would it mean to capture everything we have become within a revitalized brand identity?

The answer? A sharp, modern image that echoes our roots, proclaims pride for how far we’ve come, and promises a prosperous future. We have developed a website that feels carefully crafted, thoughtful, and intuitive. At its core, the website is built to support visitors, making it easy for anyone to find what they’re looking for..

A Brand That Feels Like Us

Our brand refresh began with layers of introspection. Our goal was to fully appreciate what makes Out-Smarts… Out-Smarts. We found ourselves drawn to the visual elements at play in our earliest iconography. We felt encouraged by the symbology of our original logo, a geometric design of a triangle and circle. This led to the reimagined design we display today, detailed, polished and intentional.

The new brand colours reflect our values and personality: a foundation of deep navy and coastal blue to signify trust and professionalism and our location on the Pacific coast, accented by golden yellow and soft off-white tones that engender warmth, optimism, and approachability.

We also updated our typography, pairing the elegant DM Serif for headers with the crisp legibility of Lato for body text. The result is a design that is both distinctive and familiar, assuring our clients of the comfort they can expect interacting with us.

This new visual identity now enlivens our entire site and will imbue our character into all of our communications moving forward.

The Website We’ve Always Wanted

Our new site isn’t just easier on the eyes, it’s also easier to use. It’s more informative, and more representative of our full capabilities. Whether you’re a potential client, a potential partner looking to explore ethical marketing, or just curious, we’ve designed the site to lead you seamlessly to exactly what you need.

Here’s what’s new:

• Updated service pages that clearly explain our contributions on offer to organisations, nurturing their growth using online ads, SEO services, accessibility considerations, and digital strategy.
• A more accessible experience built mobile-first and designed for ease of use across all devices.
• Fresh content and case studies that spotlight the material results we have delivered to satisfied clients.

We’ve also ensured that our new site is stronger behind the scenes. It’s faster, better optimised for search engines and AI, and structured to scale as we continue to grow.

What This Means for Our Clients and Community

If you’ve worked with us before, you’ll recognise the same values and approach that have always guided our work. We’re still focused on doing digital differently, with intent, integrity, and results that count.

What’s new is the clarity with which our strengths shine through in our brand and digital experience. We’ve worked hard to build a website that lives up to the work we deliver. We hope it makes it easier for you to get to know us, find the information you need, and feel confident reaching out.

Whether you’re a long-time client or visiting for the first time, welcome. We hope that your improved experience meets with our emboldened confidence to achieve great things together.

A Word of Thanks

A heartfelt thank you to the Out-Smarts team, to our creative collaborators, and to the clients who have given us purpose over the years. Your insights and trust helped to clear our path that continues into the horizon.

We’re proud of how far we’ve come, and we’re excited to look back fondly on today once we’ve advanced even farther.

Have a look around the new site, explore our services, dig into an interesting case study, and let us know what you think. We would love to hear from you.

We resolve always to learn and to grow, ethically, strategically, and certainly with care.