Evergrow Christmas Trees: Cultivating Digital Growth in Vancouver

Introduction

Evergrow Christmas Trees, a Vancouver-based company, specializes in providing festive cheer to local households during the holiday season. As a newly acquired business, Evergrow sought to establish a strong online presence and expand its customer base in the competitive Christmas tree market. Recognizing the need for expert guidance to hone in on and implement the best digital marketing approach, Evergrow partnered with Out-Smarts to develop and execute a comprehensive strategy aimed at growing their email subscriber list and attracting customers for the crucial Christmas season.

Project Goals

The primary objectives for this project were:

1. Develop a tailored digital marketing strategy
2. Bolster Evergrow’s email subscriber base
3. Attract new customers for the Christmas season
4. Maximize marketing efforts within the allocated budget

Digital Marketing Strategy

Out-Smarts began by crafting a custom marketing plan that aligned perfectly with Evergrow’s budget and goals. The strategy included:

1. Email Marketing Campaign: Designing and implementing a campaign to grow the subscriber base and nurture leads.
2. Social Media Management: Creating engaging content and managing Evergrow’s social media presence to increase brand awareness.
3. Paid Advertising: Developing targeted ad campaigns to reach potential customers during the holiday season through Google search and META platforms.
4. Analytics and Optimization: Continuously monitoring campaign performance and making real-time adjustments based on data insights.

Implementation

The Out-Smarts team, led by a dedicated account manager, worked closely with Evergrow to execute the digital marketing strategy. Key aspects of the implementation included:

1. Responsive Communication: Maintaining fast and clear communication throughout the project.
2. Adaptability: Actively adjusting strategies based on the latest analytics during Evergrow’s first full season under new ownership.
3. Customized Approach: Tailoring marketing efforts to Evergrow’s unique needs and target audience.
4. Continuous Optimization: Regularly analyzing campaign performance and making data-driven improvements.

Results and Impact

The partnership between Evergrow Christmas Trees and Out-Smarts yielded impressive results:

1. Exceeded Expectations: The digital marketing campaigns surpassed initial goals set by Evergrow.
2. Increased Email Subscribers: Significant growth in the email subscriber base, providing a valuable channel for customer communication and sales.
3. Enhanced Customer Acquisition: Successfully attracted new customers during the critical Christmas season.
4. Improved Digital Presence: Established a strong online presence for Evergrow, increasing brand awareness and engagement.

Quantifiable Results

The campaign’s success is clearly demonstrated by significantly improved results for Evergrow across key performance metrics including:

1. Effective Advertising: Increased the conversion value of their ads substantially to over $14k
2. Strong Sales Margins: Reduced cost per conversion by 76% compared to the previous year.
3. Engaged Audience: Increased their average interaction rate by 632% compared to previous year. 
4. Immediate Impact: Campaign led to $60k in sales
5. Genuine Customer Interest: 172 new email subscribers with an average of $305 in sales value, indicating that subscribers indeed became customers.

Conclusion

Out-Smarts’ tailored approach and commitment to Evergrow’s success evolved the company’s digital marketing efforts. By providing expert guidance, adaptable strategies, and dedicated support, Out-Smarts helped Evergrow navigate its first season under new ownership to remarkable success. The partnership not only achieved immediate results but also laid a strong foundation for future growth in Vancouver’s competitive Christmas tree market.

Client Testimonial

“Working with Out-Smarts has been an absolute game-changer for my business, Evergrow Christmas Trees. After acquiring Evergrow, I brought them on to develop and execute a digital marketing strategy to grow our email subscriber base and attract customers for the Christmas season. From the start, they went above and beyond, creating a custom marketing plan and service package that perfectly aligned with my budget and goals. Their thoughtful approach and genuine commitment to my success made the process seamless—I never felt like I was being “sold” anything, only supported.

What truly set Out-Smarts apart was the incredible work of my account manager. Their fast, clear communication and adaptability were exceptional, especially as we adjusted strategies based on real-time learnings during our first season. The results exceeded my expectations, and I couldn’t be more impressed. If you’re looking for a marketing partner who truly cares about your business, I can’t recommend Out-Smarts highly enough.”

Juston Sudds – Evergrow

Why We Enjoyed This Project

At Out-Smarts, we thrive on helping local businesses succeed in the digital landscape. Working with Evergrow Christmas Trees was particularly rewarding as we had the opportunity to support a newly acquired business during its critical first season. The project allowed us to showcase our expertise in crafting tailored digital marketing strategies and our commitment to client success. We look forward to continuing our partnership with Evergrow and helping them grow their business in the years to come.

Is your business struggling to make an impact through digital channels? The team at Out-Smarts is here to help. Book a free consultation with us today to start growing your online presence and achieving your business goals.